From Marketing Land:

Adobe takes the first steps to bring its Marketing Cloud into virtual reality

May 23, 2016 by Barry Levine

The company adds support for analytics, several VR formats, and various ad types.

WATCH ML Live 14: Google Home vs. Amazon Echo, Google I/O recap & more

May 23, 2016 by Matt McGee

In the latest Marketing Land Live, we recap all the news from Google I/O, including a discussion on the merits of Google Home vs. Amazon Echo.

What marketers need to know about Google assistant and Google Home

May 23, 2016 by Joe Youngblood

Voice search is growing, and Google is investing heavily in products that utilize this technology.

But columnist David Booth has some guidelines for your digital data & analytics RFP process to help you get what s best for you and your organization.

Google Search Console now lets you group your sites together with property sets

May 23, 2016 by Barry Schwartz

One of the most asked-for Google Search Console feature requests is now live.

From Around The Web:

Bots: marketing opportunity or RetailFail?, www.internetretailer.com

Now you can build your own Amazon Echo or Google Home – and the companies couldn t be happier, qz.com

5 Marketing Technology Trends on the Horizon, www.martechadvisor.com

5 Dos and Don ts of Mobile Marketing Automation, www.martechadvisor.com

Google plans to bring password-free logins to Android apps by year-end, techcrunch.com

12 Ways Facebook Can Utilize Emotional Data From Reactions, www.searchenginejournal.com

Instagram s code hints at option to pay to boost posts, techcrunch.com

Facebook buys VR audio company Two Big Ears, debuts Facebook 360 Spatial Workstation , VentureBeat

Facebook Live lets you skip to the good part, techcrunch.com

Facebook Video and Facebook Live: The Future for Marketers, www.adweek.com

How Google s Daydream mobile VR system will work, venturebeat.com

Virtual reality: Three more brands dipping their toes in, econsultancy.com

Why the Virtual-Reality Hype is About to Come Crashing Down, www.wsj.com

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