From Marketing Land:
Adobe takes the first steps to bring its Marketing Cloud into virtual reality
May 23, 2016 by Barry Levine
The company adds support for analytics, several VR formats, and various ad types.
WATCH ML Live 14: Google Home vs. Amazon Echo, Google I/O recap & more
May 23, 2016 by Matt McGee
In the latest Marketing Land Live, we recap all the news from Google I/O, including a discussion on the merits of Google Home vs. Amazon Echo.
What marketers need to know about Google assistant and Google Home
May 23, 2016 by Joe Youngblood
Voice search is growing, and Google is investing heavily in products that utilize this technology.
But columnist David Booth has some guidelines for your digital data & analytics RFP process to help you get what s best for you and your organization.
Google Search Console now lets you group your sites together with property sets
May 23, 2016 by Barry Schwartz
One of the most asked-for Google Search Console feature requests is now live.
From Around The Web:
Bots: marketing opportunity or RetailFail?, www.internetretailer.com
Now you can build your own Amazon Echo or Google Home – and the companies couldn t be happier, qz.com
5 Marketing Technology Trends on the Horizon, www.martechadvisor.com
5 Dos and Don ts of Mobile Marketing Automation, www.martechadvisor.com
Google plans to bring password-free logins to Android apps by year-end, techcrunch.com
12 Ways Facebook Can Utilize Emotional Data From Reactions, www.searchenginejournal.com
Instagram s code hints at option to pay to boost posts, techcrunch.com
Facebook buys VR audio company Two Big Ears, debuts Facebook 360 Spatial Workstation , VentureBeat
Facebook Live lets you skip to the good part, techcrunch.com
Facebook Video and Facebook Live: The Future for Marketers, www.adweek.com
How Google s Daydream mobile VR system will work, venturebeat.com
Virtual reality: Three more brands dipping their toes in, econsultancy.com
Why the Virtual-Reality Hype is About to Come Crashing Down, www.wsj.com
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