During Netflix recent "hack day" has some of their developers have produced a video store in VR where one can relive what it was like in the old days when you actually had to physically get to a video store to rent a movie.
In order to use Netflix VR shop requires HTC's VR solution Vive and once you are in the store can navigate their way between the shelves and pick up movies that look like old VHS cassettes.
If you want to see a movie that throws it only against one of the store's virtual walls.
There are no data on whether Netflix Zone is a project Netflix will continue and actually release to consumers sometime in the future.
via Engadget techblog.netflix.com