The San Francisco startup is launching its cloud-based smartphone, the Robin, in the country for the highly competitive price of $297 Rs 19,999 — nearly $100 lower than its original launch price of $399 Rs 26,900 in the U.S.
SEE ALSO: Running out of storage is a thing of the past with the Nextbit Robin phone
If you missed Robin's release earlier this year, here's a refresher: Boasting good specs and a refreshing teal-colored plastic design, the phone's main feature is its innovative integration of cloud storage.
At the launch event in Delhi, Nextbit CEO Tom Moss stressed India's importance as the second-largest smartphone market in the world and on ensuring that the phone was good value for the money — an important consideration for the country's price-sensitive consumers.
As such, Nexbit's initial focus will be on tech enthusiasts, but for long-term viability, its bigger challenge will be appealing to the mass market.
The Robin is powered by Marshmallow 6.0, and is close to stock Android, but Moss argues that its intuitive understanding of which apps people use the most and the least will give it an edge over other smartphones in India's Android-dominated market.
The Nextbit Robin boasts an unusual teal-colored design, but its real differentiator is how it deals with storage: When it runs out of local space, it automatically and intelligently backs up data and apps to 100GB of cloud storage, which is included in the purchase price.
"Most of the world is really saturated in terms of growth and India is really the engine that's driving the growth in smartphones for the whole world today," Moss said.