From Marketing Land:

5 essential skills that great link builders know

May 25, 2016 by Julie Joyce

Think that building links is all a good link builder needs to do?

Competitive threats to Google, and what they mean for you

May 25, 2016 by Eric Enge

If the majority of your digital marketing is aimed at boosting your rankings on Google search results, contributor Eric Enge contends you might want to rethink your priorities.

Why you should be looking at Facebook s Audience Network

May 25, 2016 by Andrew Waber

If you haven t started using Facebook s in-app advertising network, it might be time to hop on board.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Does Data Analytics Help Deliver Superior Customer Experiences?, www.emarketer.com

Get Ready for Predictive Content Analytics, www.cmswire.com

Blogs & Blogging

Business Issues

Apple Opening Siri, Developing Echo Rival, www.theinformation.com

Does Google Really Think It Doesn t Have to Pay Taxes in Europe?, www.thedailybeast.com

Europe Seeks Greater Control Over Digital Services, New York Times

Microsoft is laying off 1,850 to streamline its smartphone business, takes $950M charge, techcrunch.com

Uber taps Foursquare s Places data so you never have to type an address again, techcrunch.com

Yahoo Participates in Capitol Hill Encryption Panel, yahoopolicy.tumblr.com

Content Marketing

4 Content Trends Every Marketer Should Be Following, contently.com

4 Reasons to Publish Your Content Marketing Piece Today, www.verticalmeasures.com

5 Ways Sales Can Leverage Content Marketing to Close Deals, contentmarketinginstitute.com

Debate over short-form vs. long-form content irrelevant, www.mobilecommercedaily.com

Dos and Don ts for Repurposing Content Across Channels, movableink.com

Eliminating Your B2B Content Marketing Headache, www.97thfloor.com

How to Calm Your Content Anxiety in 5 Simple Steps, www.copyblogger.com

How To Monetize Relevant And Engaging Content?

Reward Creators, adexchanger.com

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

The 7 Best Ways to Fight Banner Blindness, www.jeffbullas.com

Domaining

1,000th new gTLD goes live, domainincite.com

E-Commerce

Alibaba Faces U.S. Accounting Inquiry, www.nytimes.com

How to Deal with Negative Customer Feedback for your eCommerce Business, vwo.com

Mega-menu design trends in ecommerce: 2014 vs 2016, econsultancy.com

Report: E-commerce growth driving rush for warehouse space, www.retaildive.com

Email Marketing

How to Ask for Email Addresses A Simple Script that Works Anywhere!

, blogs.constantcontact.com

The Ultimate Guide to Email Design Best Practices for Marketers, www.convinceandconvert.com

Three Things Email Marketers Should Do to Stay Competitive, www.marketingprofs.com

General Internet Marketing

Customer service is the new marketing, myemma.com

Four Traits of a Successful CMO, adage.com

How the Availability of New Data Is Changing the Way We Do Influencer Marketing, www.convinceandconvert.com

MarTech

Mobile/Local Marketing

Reputation Management

CustomFive Effective Ways to Build a Strong Online Reputation, www.marketingprofs.com

Social Media

3 Ways to Grow Your Audience on Snapchat, www.socialmediaexaminer.com

Facebook Faces More Potential Privacy-Related Legal Issues in EU, www.adweek.com

Facebook Shuttering Ad Exchange FBX, adage.com

How online retailers can price for profit in the age of data, www.internetretailer.com

Instagram Partner Program Adds Media Buying Specialty, www.adweek.com

Twitter open-sources Heron, its real-time stream-processing engine, venturebeat.com

What Our Data Revealed for Brands on Facebook vs Instagram, www.newswhip.com

You Will Be Immediately Impacted by Twitterâï¿ ï¿ s Revamped 140-Character Limit, simplymeasured.com

Some images used under license from Shutterstock.com.

The text above is a summary, you can read full article here.