From Marketing Land:

5 essential skills that great link builders know

May 25, 2016 by Julie Joyce

Think that building links is all a good link builder needs to do?

Competitive threats to Google, and what they mean for you

May 25, 2016 by Eric Enge

If the majority of your digital marketing is aimed at boosting your rankings on Google search results, contributor Eric Enge contends you might want to rethink your priorities.

Why you should be looking at Facebook s Audience Network

May 25, 2016 by Andrew Waber

If you haven t started using Facebook s in-app advertising network, it might be time to hop on board.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:


Does Data Analytics Help Deliver Superior Customer Experiences?,

Get Ready for Predictive Content Analytics,

Blogs & Blogging

Business Issues

Apple Opening Siri, Developing Echo Rival,

Does Google Really Think It Doesn t Have to Pay Taxes in Europe?,

Europe Seeks Greater Control Over Digital Services, New York Times

Microsoft is laying off 1,850 to streamline its smartphone business, takes $950M charge,

Uber taps Foursquare s Places data so you never have to type an address again,

Yahoo Participates in Capitol Hill Encryption Panel,

Content Marketing

4 Content Trends Every Marketer Should Be Following,

4 Reasons to Publish Your Content Marketing Piece Today,

5 Ways Sales Can Leverage Content Marketing to Close Deals,

Debate over short-form vs. long-form content irrelevant,

Dos and Don ts for Repurposing Content Across Channels,

Eliminating Your B2B Content Marketing Headache,

How to Calm Your Content Anxiety in 5 Simple Steps,

How To Monetize Relevant And Engaging Content?

Reward Creators,

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

The 7 Best Ways to Fight Banner Blindness,


1,000th new gTLD goes live,


Alibaba Faces U.S. Accounting Inquiry,

How to Deal with Negative Customer Feedback for your eCommerce Business,

Mega-menu design trends in ecommerce: 2014 vs 2016,

Report: E-commerce growth driving rush for warehouse space,

Email Marketing

How to Ask for Email Addresses A Simple Script that Works Anywhere!


The Ultimate Guide to Email Design Best Practices for Marketers,

Three Things Email Marketers Should Do to Stay Competitive,

General Internet Marketing

Customer service is the new marketing,

Four Traits of a Successful CMO,

How the Availability of New Data Is Changing the Way We Do Influencer Marketing,


Mobile/Local Marketing

Reputation Management

CustomFive Effective Ways to Build a Strong Online Reputation,

Social Media

3 Ways to Grow Your Audience on Snapchat,

Facebook Faces More Potential Privacy-Related Legal Issues in EU,

Facebook Shuttering Ad Exchange FBX,

How online retailers can price for profit in the age of data,

Instagram Partner Program Adds Media Buying Specialty,

Twitter open-sources Heron, its real-time stream-processing engine,

What Our Data Revealed for Brands on Facebook vs Instagram,

You Will Be Immediately Impacted by Twitterâï¿ ï¿ s Revamped 140-Character Limit,

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