Sherpa, a personal assistant app based out of Spain, has raised $6.5 million in a Series A round.

Xabi Uribe- Etxebarria, the founder and CEO, told TechCrunch that the funding will be used to continue building out more functionality in the app, as well as on more hires and to expand the reach of the app as it gears up for a much bigger Series B and expansion to other languages like English.

Google Now, for instance, has Spanish but in a limited version, and I ve always said Siri is not competitive with what we are trying to do, he said.

We are trying to provide services like news, movie and TV show listings, and sports results that users might like and based on their preferences.

It s still ad-free and free to use while Sherpa looks for more inspiration — but someday don t be surprised to see among suggestions of places to eat, a possible ad for a specific restaurant.

The plan is to expand in the very near future to Latin America, which Sherpa plans to do by way of a partnership with Samsung that will see the handset giant preload the personal assistant on to all of Samsung s smartphones in markets where Spanish is the main language.

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