How to Plan a Corporate Event That Everyone Will Love and Remember

Planning a corporate event can be a daunting task, but with the right strategy and tactics, you can create an event that everyone will love and remember for years to come. From choosing the perfect venue and creating an engaging agenda to developing and executing a successful marketing plan, planning a corporate event requires a combination of skill and creativity. With the right planning, you can create an event that your guests will talk about for weeks, months, and even years. Whether you’re hosting a small conference, a large conference, or a networking event, having an effective plan in place will ensure that your event is a success. In this guide, we’ll provide you with the essential tips and tricks to help you create an unforgettable corporate event.

What is a corporate event?

A corporate event is any event or gathering that brings people within an organization or group of people together. Corporate events are typically planned and executed by a company or organization in order to achieve certain business objectives. Some common objectives of corporate events include networking, team building, brand awareness, education, product/service launch, celebrating success, company culture, and recognition. Depending on the objective of your corporate event, the event can take the form of a product launch, team-building event, client summit, executive forum, off-site meeting, brainstorming session, retreat, cocktail reception, or gala dinner. The type of corporate event you choose to host will depend on a number of factors, including whom your event is targeted towards, the purpose of the event, the budget allocated for it, and available time frames. Ultimately, the type of event you host will affect the type of guests you attract, as well as the type of discussions and conversations that take place during the event. The two main types of corporate events are business-to-business (B2B) events, which are typically conferences or trade shows, and business-to-consumer (B2C) events, which are product launches or conventions. Wizit an all-in-one event management app that can be customized for all your corporate events can be the best tool for your event needs.

Benefits of planning a corporate event

There are many benefits to hosting a corporate event. The most obvious benefit is that it gives employees the opportunity to network with one another and with guests. Networking events provide a forum for people to make connections that can help further their careers and find new clients or employees. Hosting an event can also help people feel like they are part of a team again. If you’ve moved employees around, they may not know their co-workers very well. A company event creates a situation where people can get to know each other better. Another potential benefit of hosting an event is that it can help you generate publicity for your company and product. If you host a conference, it will draw journalists and industry experts who can write about what you’re doing. Even if you don’t plan an event that is open to the public, you can still use it to get publicity.

Setting an event budget

When it comes to setting an event budget, there are a number of factors you should take into consideration. To help you get started, we’ve outlined the essential factors that will assist you in setting an event budget. 

What is the primary objective of your event? 

What is the expected guest count? 

What is the targeted spend per person? 

What are the other related costs associated with the event? 

What is the projected revenue from the event? 

The primary objective of your event will influence the type of event you choose to host, as well as the guest count, expected spend per person, venue, and event budget. The expected guest count will help you determine how much food and beverage you need to order for the event, as well as the cost of renting and/or purchasing any additional equipment required for the event. The targeted spend per person is important because it will help you determine how much you need to budget for the event. The event budget will include the cost of the venue, catering, entertainment, travel and accommodation for any speakers or guests, and other related costs.

Choosing the right venue

The venue you choose for your event will play an important role in determining the overall success of your event. The venue you choose will depend on the type of event you are hosting, as well as the targeted spend per person. Some factors you should consider when choosing a venue include accessibility, size, amenities, and location. When choosing a venue, accessibility is key, particularly if you have guests with special accessibility requirements. For example, if you have guests who use wheelchairs, you’ll want a venue that has wheelchair accessibility. 

Likewise, if you have guests with hearing impairments, you’ll want to select a venue that is equipped with sign language interpreters. Size is another factor to consider when choosing a venue. For example, if you are hosting a large conference, you may want to choose a larger venue that can accommodate a large number of guests. A simple guide to planning a successful corporate event is a must for the best event experience.

On the other hand, if you are hosting an intimate gathering, you may want to consider a smaller venue to ensure an exclusive feel for the event. Amenities are another factor to consider when choosing a venue. Some common amenities that may be available for your event include AV equipment, WiFi, and catering options. Depending on the type of event you are hosting and the expected spend per person, you can choose a venue that offers the amenities your guests will appreciate.

Creating an engaging agenda

One of the first steps in the process of planning your event is to create an engaging agenda that covers all aspects of the event, from start to finish. Your agenda should include all of the details pertaining to the event, such as the start and end time, the location, the event theme, the guest speakers, and any other activities you plan to host during the event. An event agenda is important as it provides guests with a road map for the day, as well as an indication of what is planned for each session or segment. A thorough and well-organized event agenda will help ensure that each segment flows smoothly into the next, as well as keep the event on schedule. Your agenda should be clearly and concisely written, and it should contain all of the information needed by your guests. Furthermore, the event agenda should be distributed to all guests at least two weeks before the event date to ensure that all guests have ample time to review and make any necessary travel arrangements. Make sure that check the 5 Tips to Use Event Technology for Your Corporate Event

Developing a marketing plan for your event

Marketing is an essential aspect of planning an event, particularly if you are hosting an event that is open to the public. A well-thought-out marketing plan will help you reach your target audience and encourage people to attend your event. As such, you should begin planning your marketing strategy as soon as you start planning your event. - 

• Event name.
• Event theme.
• Event date.
• Event location.
• Event time.
• Event cost.
• Event website/URL.
• Event hashtag.
• Event social media links.
• Event email marketing links.
• Event guest list

You can ease your burden with the best Event Management app for your event, as that offers all the features to manage your event successfully.

Pre-event activities

Prior to the event, there are a number of activities you should complete in order to ensure the success of your event. These activities include finalizing the guest list, creating a guest welcome kit, and pre-programming the WiFi password. Finalizing the guest list - Before you finalize the guest list for your event, make sure you have invited all of the relevant guests. You may have invited guests who have since moved or retired, or you may have missed some guests who you would have liked to have invited. Additionally, make sure that you have invited guests who will be able to attend your event. If your event is targeted towards children, you may have invited guests who are too old to attend. Creating a guest welcome kit - A guest welcome kit is an essential part of your event marketing strategy. It is a gift you give to each of your guests, and it contains information about your company and the event that will occur during the event weekend or conference. You can use the kit to share information about your company culture, showcase the brands you support, and provide information about the event. Pre-programming the WiFi password - Many events host a WiFi network to ensure that guests are able to access the internet, check their email, and stay connected. Ideally, you should pre-program the WiFi password at least two weeks before the event to ensure that all guests have time to log in. Having all the features for your event management learn Why Wizit Can Be Your Best Event Management App.

On-site event activities

Once your guests have arrived at the event, there are a few activities you can do to make their experience more memorable and enjoyable. These activities include hosting an event kickoff, hosting an event closing, and hosting an after-party.