This is why infographics have the chance of going viral and can help in the author's link building endeavors and increase their exposure.

Instead of reading an entire article to learn the most important facts, an infographic provides them as the focus point.

Infographics that represent popular culture and relevant events of the time period are also shared often.

Take this "Game of Thrones" infographic for example, created for the recent premiere of its newest season with "Game of Thrones" fans in mind.

To win these influencers over, get to know them before full on pitching them.

Related Article: Infographic Design Guide: Boost Social Shares and Build Links

Use social media for what it's for, connecting with others.

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