Mobile Value-Added Services Market Outlook
Mobile value-added services (MVAS) are the various non-core facilities provided by the telecommunications industry. They include wireless application protocol (WAP), interactive voice and video response (IVVR), short message service (SMS), utility VAS, social networking, unstructured supplementary service data (USSD), infotainment, m-education, etc.
The global mobile value-added services market reached a value of US$ 736.7 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 1,745.3 Billion by 2027, exhibiting a CAGR of 15.4% during 2022-2027.
MVAS aid in improving the pricing proposition, optimizing the return on investment (ROI) for the operator, and enhancing the overall consumer experience. As a result, these facilities find widespread applications across several sectors, such as BFSI, education, healthcare, media, entertainment, government, IT, retail, etc.
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Mobile Value-Added Services Market Trends:
The rising urbanization levels and the increasing number of smartphone and tablet users across the globe are among the primary factors driving the mobile value-added services (MVAS) market. Besides this, the integration of 3G and 4G networks is propelling the utilization of web-based applications, which is further augmenting the market growth. Moreover, the growing popularity of over-the-top (OTT) media platforms, especially among the Millennial population, to access creative content on the go is also catalyzing the global market.
Apart from this, the development of mobile location-based services (LBS), which are utilized by car rental providers to offer tracking facilities to consumers, and the emerging trend of digitization across various industries are acting as significant growth-inducing factors. Furthermore, the elevating improvements in the telecommunications infrastructures, continuous advancements in the 5G technology, and the introduction of cloud-based VAS systems are expected to bolster the mobile value-added services (MVAS) market in the coming years.
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Note: In this report you will get detailed analysis of the market, growth analysis graphs, historical period analysis, forecast period analysis, major market segmentation, top leading key players of the market, table of content, list of figures, and list of tables.
Competitive Landscape with Key Players:
The competitive landscape of the industry has also been examined with some of the key players.
- AT&T
- Alphabet Inc.
- com Inc.
- Apple Inc.
- Baidu Inc.
- Comverse Technology Inc.
- com
- Gemalto
- Google LLC
- InMobi
- Kongzhong Corp
- Mahindra Comviva
- Mobily
- One97 Communications Ltd.
- OnMobile
- Vodafone Group Plc
Key Market Segmentation:
The report has categorized the market based on solution, device type, end-user and vertical.
Breakup by Solution:
- Short Messaging Service (SMS)
- Multimedia Messaging Service (MMS)
- Location Based Services
- Mobile Email & IM
- Mobile Money
- Mobile Advertising
- Mobile Infotainment
- Others
Breakup by Device Type:
- Mobile Phone
- Tablet PC
- Laptop/Data-Card
- Others
Breakup by End-User:
- SMBs
- Enterprises
Breakup by Vertical:
- BFSI
- Media and Entertainment
- Healthcare
- Education
- Retail
- Government
- Telecom & IT
- Others
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, South Africa, Others)
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Key highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
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According to IMARC Group’s latest report, titled “Mobile Value-Added Services (MVAS) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the global mobile value-added services market exhibited strong growth during 2015-2020.
Mobile value-added services (MVAS) are non-core facilities provided by telecom service providers.
These services assist in improving the pricing proposition, optimizing the return on investment (ROI) for the operator, and enhancing the overall consumer experience.
They include interactive voice and video response (IVVR), the wireless application protocol (WAP), unstructured supplementary service data (USSD), and short message service (SMS).Request for a PDF sample of this report: https://www.imarcgroup.com/mobile-value-added-services-market/requestsampleThe growing penetration of high-speed internet and boosting sales of smartphones and tablets have resulted in the widespread adoption of mobile applications across the globe.
Apart from this, there is a considerable rise in the use of value-based content in the form of over-the-top (OTT) media services around the world.
Looking forward, IMARC Group expects the market to grow at a CAGR of 13.7% during 2021-2026.As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.Competitive Landscape with Key Players:ATAlphabet Inc.com Inc.Apple Inc.Baidu Inc.Comverse Technology Inc.comGemaltoGoogle LLCInMobiKongzhong CorpMahindra ComvivaMobilyOne97 Communications Ltd.OnMobileVodafone Group PlcMarket Segmentation:Breakup by Solution:Short Messaging Service (SMS)Multimedia Messaging Service (MMS)Location Based ServicesMobile Email & IMMobile MoneyMobile AdvertisingMobile InfotainmentOthers Breakup by Device Type:Mobile PhoneTablet PCLaptop/Data-CardOthersBreakup by End-User:SMBsEnterprises Breakup by Vertical:BFSIMedia and EntertainmentHealthcareEducationRetailGovernmentTelecom & ITOthersBreakup by Region:North America (United States, Canada)Europe (Germany, France, United Kingdom, Italy, Spain, Others)Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)Latin America (Brazil, Mexico, Others)Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Others)Ask Analyst for Customization and Explore full report with TOC & List of Figures: https://www.imarcgroup.com/mobile-value-added-services-marketWe are updating our reports, if you want latest primary and secondary data (2021-2026) with Cost Module, Business Strategy, Distribution Channel, etc.
The latest trending report Global Mobile Value Added Services (MVAS) Market 2020 by Manufacturers, Regions, Type and Application, Forecast to 2025 offered by DecisionDatabases.com is an informative study covering the market with detailed analysis.
The report will assist reader with better understanding and decision making.The global Mobile Value Added Services (MVAS) market size is expected to gain market growth in the forecast period of 2020 to 2025, with a CAGR of 6.2% in the forecast period of 2020 to 2025 and will expected to reach USD 495690 million by 2025, from USD 389100 million in 2019.The Mobile Value Added Services (MVAS) market report provides a detailed analysis of global market size, regional and country-level market size, segmentation market growth, market share, competitive Landscape, sales analysis, impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, area marketplace expanding, and technological innovations.Browse the complete report and table of contents @ https://www.decisiondatabases.com/ip/48565-mobile-value-added-services-mvas-industry-analysis-reportThe major players covered in Mobile Value Added Services (MVAS) are:ATComverseVodafoneAppleOnmobile GlobalGoogleInmobiMahindra ComvivaKongzhongBy Type, Mobile Value Added Services (MVAS) market has been segmented into:SMSMMSMobile MoneyMobile InfotainmentOthersBy Application, Mobile Value Added Services (MVAS) has been segmented into:BFSI MarketMedical MarketThe IT MarketThe Retail MarketEntertainment MarketLogistics MarketOtherThe report offers in-depth assessment of the growth and other aspects of the Mobile Value Added Services (MVAS) market in important countries (regions), including:North America (United States, Canada and Mexico)Europe (Germany, France, UK, Russia and Italy)Asia-Pacific (China, Japan, Korea, India, Southeast Asia and Australia)South America (Brazil, Argentina, Colombia)Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)Download Free Sample Report of Global Mobile Value Added Services (MVAS) Market @ https://www.decisiondatabases.com/contact/download-sample-48565There are 14 Chapters to deeply display the Global Mobile Value Added Services (MVAS) market.1 Mobile Value Added Services (MVAS) Market Overview2 Company Profiles3 Market Competition, by Players4 Market Size by Regions5 North America Mobile Value Added Services (MVAS) Revenue by Countries6 Europe Mobile Value Added Services (MVAS) Revenue by Countries7 Asia-Pacific Mobile Value Added Services (MVAS) Revenue by Countries8 South America Mobile Value Added Services (MVAS) Revenue by Countries9 Middle East & Africa Revenue Mobile Value Added Services (MVAS) by Countries10 Market Size Segment by Type11 Global Mobile Value Added Services (MVAS) Market Segment by Application12 Global Mobile Value Added Services (MVAS) Market Size Forecast (2021-2025)13 Research Findings and Conclusion14 AppendixPurchase the complete Global Mobile Value Added Services (MVAS) Market Research Report @ https://www.decisiondatabases.com/contact/buy-now-48565All Mobile Related Reports by DecisionDatabases.com @ https://goo.gl/jUoLbFAbout-Us:DecisionDatabases.com is a global business research reports provider, enriching decision makers and strategists with qualitative statistics.
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Global Mobile Value-Added Services Market Research Report: Information By Type (Short Message Service (SMS), Voice, Data and Value-Added Services (VAS)), By Product (Mobile Games, Mobile Music, Mobile Wallet, Mobile Commerce, Mobile Advertising, Email and IM and others ), By Store (Google Play, App Store (iOS) and others), By Verticals (BFSI, IT & Telecommunication, Media & Entertainment, Retail, Healthcare Government and others) - Forecast till 2027Market OverviewIn its research report, Market Research Future (MRFR), emphasizes that over the forecast period the global Mobile Value-Added Services market 2020 is expected to expand rapidly, ensuring a significant market valuation of CAGR 309.1 billion and a healthy 15%.Get a Free Sample @ https://www.marketresearchfuture.com/sample_request/2969Drivers and RestraintsThe rising demand and ownership of smartphones has given the impression that mobile value-added services are being advertised right around the corner.
Constant modification and optimization of services according to customer demand is expected to have a positive impact on telecom operators and service providers in the mobile value-added services sector , particularly in the education, advertisement, and IT and telecommunications industry.
Increasing smartphone ownership along with the growing need for personalized services are likely to be significant growth determinants in the coming years.
Therefore, the mobile value-added services market is expected to experience growth during the forecast period.Segmental AnalysisThe Global Mobile Value-Added Service Market has been segmented based on store, type, product, vertical, and country.The mobile value-added services were segmented into short message service (SMS), speech, data, and value-added services (VAS), based on sort.
Voice is the market's second-largest segment, and the VAS segment is projected to rise at the fastest CAGR.The market was classified, based on category, as mobile games, mobile music, mobile wallet, mobile shopping, mobile ads, email and IM, and others.
The App Store segment accounted for the second-largest market share in 2018, and the highest CAGR in the forecast period is expected to be reported.The mobile value-added services sector was divided up vertically into media & entertainment, banking, financial services, and insurance (BFSI), education, retail , government, IT & telecommunications, and others.
