Journey to better paid search ROI with this travel ad copy data

May 26, 2016 by John Cosley

School s nearly out, and it s time for summer vacations.

Top 10 payment processing companies in the world

May 26, 2016 by Steve Olenski

With hundreds of services to choose from, how do you choose the payment processing company that s best for your business and your customer s experience?

A marketer s first month as a Snapchat user

May 26, 2016 by Blaise Lucey

Are you still trying to make sense of the Snapchat craze?

Facebook to sunset FBX desktop retargeting in favor of mobile capabilities

May 25, 2016 by Ginny Marvin

The once-powerful FBX has seen its influence wane with the release of Custom Audiences and Dynamic Ads.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:


Business Issues

Google Now Controls 12 Percent of All Global Media Spend,

Snapchat hires Betsy Lack as head of global brand partnerships,

Snapchat Raises $1.8 Billion in Funding,

Twitter Loses Two More Executives,

What does Facebook think about board member Peter Thiel secretly funding lawsuits against a publisher?

No comment for now .,

Content Marketing

How to Build Your Business on Content,

Using Customer Journey Mapping to Shape Your Content Strategy,

Why Is It So Hard for Millennials to Become Content Strategists?,

Conversion Optimization

The Silent Landing Page Conversion Killer,

Unleash the Power of Data-Driven A/B Testing,

Copywriting, Design & Usability

11 Ways to Accelerate Page Load Time Before Your Prospects Bounce,

8 Tips to Create Valuable Rich Media Assets,

A Universal Interface That You Control By Doodling,

Designing for Content-Heavy Websites,

SEO Copywriting: the complete guide,



6 Ways to Optimize Your Instagram Account for eCommerce,

Amazon to Open Second Fulfillment Center Outside Chicago,

B2B Buyers Expect an Omnichannel Experience From B2B Suppliers,

Can retailers attract new customers through online marketplaces?,

eBay Virtual Reality Department Store Shows Futureworld Shopping,

How Backend Web Applications Power Ecommerce Sites,

PayPal is shutting down its Windows Phone, BlackBerry, and Amazon apps,

Why Retailers Should Capitalize on Global Online Marketplaces,

Email Marketing

9 Subject Lines to Celebrate Memorial Day,

How to explain the value of email marketing to your boss,

Ten Email Marketing Influencers You Should Follow on Twitter,

General Internet Marketing

A Marketer s Guide to Building a Network of Influencers,

Ask an Influencer: The biggest misconceptions brands have about influencers,

June 2016 Marketing and Holiday Planning,

The rise of the artisanal tone of voice among brand marketers,

Welcome to the Wild West of Influencer Marketing,

Internet Marketing Industry

Get Smart Content Launches B2B Cross-Channel Personalization Maturity Model,

Introducing: Sponsored Playlist,

Microsoft and Vivoom Collaborate for Innovative Mobile-First User-Generated Marketing Strategy,

Shutterstock Releases Reverse Image Search on iOS,

SiteSpect Offers Best-in-Class Omnichannel Support for Largest E-Commerce Companies,


How Artificial Intelligence Is Helping Brands Create Ads Just For You,

Mobile/Local Marketing

3 Ways to Market Your Local Business Online,

Cost of acquiring app users drops in April as the spring lull hits mobile,

Facebook Is Using This Data to Pitch Canvas Ads to Mobile-Minded Marketers,

How Advertisers Can Seize the Mobile Moment,

The Most Popular Messaging App in Every Country,

Reputation Management

15 Ways Of How Not To Kill Your Leadership Authority,

Social Media

Flipboard confirms it will get cut off from Instagram after the feed API ends this month, TechCrunch

3 Unusual Lessons We Learned by Studying Over 16 million Posts And 100,000 Brands on Social Media,

6 Simple Steps to Lower Your Cost Per Facebook Fan,

6 Visual Apps for Creating Social Media Content,

7 Strategies for Creating Captivating Social Posts that Drive Traffic,

Agencies say new Snapchat audience ratings will boost spend,

Four tips for travel marketers: Going beyond Instagram and impressions,

How To Target The Right Audience And Get Results With Instagram,

Instagram Follower Growth, Engagement Continue Trending Down Study ,

Instagram Images Generate 31% More Engagement Per Post Than Videos,

Local Papers Love-Hate Relationship With Facebook Is Proving a Heartbreaker,

Mixed Emotions – Facebook grapples with the art of surfacing sentiment,

People Aren t Feeling Facebook s Reactions,

Reddit launches native image sharing tool, dumps Imgur,

Social Networks Don t Need Management s Blessing,

Spotlight: The History of Social Media,

Thought Leadership and Guides Drive Strong Sharing for Agencies on LinkedIn,

Visits to Facebook Canvas Ads Average 31 Seconds,


How to Get Started with Facebook Live,

How to Make Analytics Work for Your Videos,

Optimizing video advertising in a mobile world,

Three Types of Video That Marketers Need to Have on Their Company Website,

Vimeo adds in-app video subscriptions for third-party apps on Apple and Roku devices,

What s the point of virtual reality?,

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