Journey to better paid search ROI with this travel ad copy data

May 26, 2016 by John Cosley

School s nearly out, and it s time for summer vacations.

Top 10 payment processing companies in the world

May 26, 2016 by Steve Olenski

With hundreds of services to choose from, how do you choose the payment processing company that s best for your business and your customer s experience?

A marketer s first month as a Snapchat user

May 26, 2016 by Blaise Lucey

Are you still trying to make sense of the Snapchat craze?

Facebook to sunset FBX desktop retargeting in favor of mobile capabilities

May 25, 2016 by Ginny Marvin

The once-powerful FBX has seen its influence wane with the release of Custom Audiences and Dynamic Ads.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Business Issues

Google Now Controls 12 Percent of All Global Media Spend, www.adweek.com

Snapchat hires Betsy Lack as head of global brand partnerships, digiday.com

Snapchat Raises $1.8 Billion in Funding, adage.com

Twitter Loses Two More Executives, www.wsj.com

What does Facebook think about board member Peter Thiel secretly funding lawsuits against a publisher?

No comment for now ., www.recode.net

Content Marketing

How to Build Your Business on Content, www.ducttapemarketing.com

Using Customer Journey Mapping to Shape Your Content Strategy, www.searchenginejournal.com

Why Is It So Hard for Millennials to Become Content Strategists?, contently.com

Conversion Optimization

The Silent Landing Page Conversion Killer, www.searchenginejournal.com

Unleash the Power of Data-Driven A/B Testing, www.cmswire.com

Copywriting, Design & Usability

11 Ways to Accelerate Page Load Time Before Your Prospects Bounce, www.searchenginejournal.com

8 Tips to Create Valuable Rich Media Assets, www.copypress.com

A Universal Interface That You Control By Doodling, www.fastcodesign.com

Designing for Content-Heavy Websites, usabilitygeek.com

SEO Copywriting: the complete guide, yoast.com

Domaining

E-Commerce

6 Ways to Optimize Your Instagram Account for eCommerce, simplymeasured.com

Amazon to Open Second Fulfillment Center Outside Chicago, multichannelmerchant.com

B2B Buyers Expect an Omnichannel Experience From B2B Suppliers, www.marketingprofs.com

Can retailers attract new customers through online marketplaces?, www.internetretailer.com

eBay Virtual Reality Department Store Shows Futureworld Shopping, smallbiztrends.com

How Backend Web Applications Power Ecommerce Sites, www.practicalecommerce.com

PayPal is shutting down its Windows Phone, BlackBerry, and Amazon apps, www.theverge.com

Why Retailers Should Capitalize on Global Online Marketplaces, multichannelmerchant.com

Email Marketing

9 Subject Lines to Celebrate Memorial Day, www.verticalresponse.com

How to explain the value of email marketing to your boss, myemma.com

Ten Email Marketing Influencers You Should Follow on Twitter, movableink.com

General Internet Marketing

A Marketer s Guide to Building a Network of Influencers, www.convinceandconvert.com

Ask an Influencer: The biggest misconceptions brands have about influencers, digiday.com

June 2016 Marketing and Holiday Planning, blogs.constantcontact.com

The rise of the artisanal tone of voice among brand marketers, econsultancy.com

Welcome to the Wild West of Influencer Marketing, www.adweek.com

Internet Marketing Industry

Get Smart Content Launches B2B Cross-Channel Personalization Maturity Model, www.newswire.com

Introducing: Sponsored Playlist, brandsnews.spotify.com

Microsoft and Vivoom Collaborate for Innovative Mobile-First User-Generated Marketing Strategy, www.prnewswire.com

Shutterstock Releases Reverse Image Search on iOS, www.prnewswire.com

SiteSpect Offers Best-in-Class Omnichannel Support for Largest E-Commerce Companies, www.sitespect.com

MarTech

How Artificial Intelligence Is Helping Brands Create Ads Just For You, www.fastcocreate.com

Mobile/Local Marketing

3 Ways to Market Your Local Business Online, smallbiztrends.com

Cost of acquiring app users drops in April as the spring lull hits mobile, venturebeat.com

Facebook Is Using This Data to Pitch Canvas Ads to Mobile-Minded Marketers, www.adweek.com

How Advertisers Can Seize the Mobile Moment, www.martechadvisor.com

The Most Popular Messaging App in Every Country, www.similarweb.com

Reputation Management

15 Ways Of How Not To Kill Your Leadership Authority, www.blogherald.com

Social Media

Flipboard confirms it will get cut off from Instagram after the feed API ends this month, TechCrunch

3 Unusual Lessons We Learned by Studying Over 16 million Posts And 100,000 Brands on Social Media, blog.bufferapp.com

6 Simple Steps to Lower Your Cost Per Facebook Fan, www.adweek.com

6 Visual Apps for Creating Social Media Content, www.socialmediaexaminer.com

7 Strategies for Creating Captivating Social Posts that Drive Traffic, www.marketingwords.com

Agencies say new Snapchat audience ratings will boost spend, digiday.com

Four tips for travel marketers: Going beyond Instagram and impressions, digiday.com

How To Target The Right Audience And Get Results With Instagram, www.webpresence.tv

Instagram Follower Growth, Engagement Continue Trending Down Study , www.adweek.com

Instagram Images Generate 31% More Engagement Per Post Than Videos, locowise.com

Local Papers Love-Hate Relationship With Facebook Is Proving a Heartbreaker, streetfightmag.com

Mixed Emotions – Facebook grapples with the art of surfacing sentiment, www.portent.com

People Aren t Feeling Facebook s Reactions, www.emarketer.com

Reddit launches native image sharing tool, dumps Imgur, digiday.com

Social Networks Don t Need Management s Blessing, www.cmswire.com

Spotlight: The History of Social Media, www.conversocial.com

Thought Leadership and Guides Drive Strong Sharing for Agencies on LinkedIn, www.newswhip.com

Visits to Facebook Canvas Ads Average 31 Seconds, www.adweek.com

Video

How to Get Started with Facebook Live, www.amyporterfield.com

How to Make Analytics Work for Your Videos, blog.kissmetrics.com

Optimizing video advertising in a mobile world, www.mobilecommercedaily.com

Three Types of Video That Marketers Need to Have on Their Company Website, www.marketingprofs.com

Vimeo adds in-app video subscriptions for third-party apps on Apple and Roku devices, venturebeat.com

What s the point of virtual reality?, techcrunch.com

Some images used under license from Shutterstock.com.

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