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Top 5 Marketing Automation Workflows to Try in 2023

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Top 5 Marketing Automation Workflows to Try in 2023

Marketing is a critical expenditure for every company. Working in marketing, on the other hand, is a challenging one. There will frequently be hundreds of assets, deadlines, and lead gathering and nurturing. To boost efficiency, all of these require structure and a workflow.

A marketing workflow is a series of actions or activities that your team must do to finish a task or asset. Marketing workflows can be complicated, combining multiple tasks into one, or as simple as gathering email addresses into a spreadsheet.

They can vary depending on the task, the volume of work, and the team size. Workflows, in the end, allow marketing teams to be more effective and productive. Marketing teams can now profit from automating the workflows they’ve developed over time, owing to ever-evolving technology.

Definition of Marketing Automation workflow

A marketing automation workflow is the automatic completion of a specific marketing-related action or activity. It is made up of a series of steps that are carried out automatically once triggers are established in the software. In other words, whether a user or the marketing team does a specific activity, the process automatically moves from one phase to the next.

Workflow marketing automation can be set up in a variety of ways. However, companies that focus on lead creation and lead nurturing are gaining benefits through marketing automation workflows. 80% of marketers reported a boost in lead generation after implementing marketing automation tools.

Read more - https://apprevenue.io/top-5-marketing-automation-workflows-to-try-in-2023/

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