1.65 billion users is not enough, Facebook wants to sell ads to every Internet visitor.
The goal is to sell targeted ads to a wider audience.
The social networking giant wants to sell relevant advertising even to non-users, and have therefore decided to start mapping their internet habits.
We used to use it not when it did not come from Facebook users.
Now we will use it to better understand how to direct us to the people, says Facebook's ad vice director Andrew Bosworth to the Wall Street Journal.
One explanation for Facebook's new strategy may be that the social network would be better on mobile marketing.