You ve probably seen the Display Lumascape.

Making the right choice requires some help.

At Google, we have a few programmatic offerings including the Google Display Network GDN , DoubleClick Bid Manager DBM and the DoubleClick AdExchange.

DSPs typically offer more customization levers relative to ad networks.

Many display advertisers are happy with fully automated platforms that deliver efficient results without a lot of effort on their end.

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.

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