According to a study published by the University of California, it was revealed that major California companies with women at the top of the business hierarchy have been performing significantly better than the ones that have mostly male executives and boards.
Another report presented in 2021 by the Women in the Workplace has also demonstrated women's prowess in diversity, inclusion, and equity. At the moment, more than 50% of senior-level women tend to spend time outside of their job responsibilities in order to enhance DEI in their workplace. And out of senior-level men, less than 47% of them do this.
Furthermore, there is another analysis that has been reported by the Harvard Business Review where it was found that women in business scored higher than men when it came to major key leadership qualities, including resilience and an attitude that brought about positive business results. Additionally, it was also stated that women tend to pull ahead in bold leadership, teamwork, and motivation.
There are a number of reasons why women are becoming the face of business leadership - here are a few examples of some of the following qualities that women possess that give them an edge in business.
Giving Value to Work-Life Balance
A majority of female business leaders know how to balance raising their kids and giving time to their families while staying proficient in their professional lives.
This way, they are able to develop skills that help them to multitask and set their priorities while simultaneously encouraging their employees to do the same.
Handling Dire Situations
Organisational changes require business leaders to adopt critical thinking and flexibility. This is where women come in because they are the kind of people who know how to deal with a crisis when it is least expected.
Employees look towards such leaders for guidance and clarity, and having the ideal response in a crisis situation can immediately change the atmosphere of a work environment.
For example, simply look at designer and entrepreneur Charis Jones and her work as the CEO of Sassy Jones, a lifestyle and fashion brand that was established in 2013 and quickly made a name for itself in the business industry.
The first few years of her business were spent driving in her minivan all over different events -Black Women’s Expo, Southern Women’s Expo, etc. - to sell her jewellery. Soon after, she moved her business online which significantly boosted her audience reach and expanded her influence all over the world.
Many people believe that the catalyst behind her brand's steep growing popularity was a result of her invention of the Sparkle Party - an entertainment live-stream show that focuses on teaching its viewers on how they can wear its weekly new arrivals. In time, her brand ended up being named to the Top 25 Thriving Companies 2020 by Forbes Magazine and ranked number 75 in 2020. Jones also became a celebrity host of the HSN and QVC Shop With Us Live, interviewing Whoopi Goldber, Laila Ali, and many other celebrities from all over the world.
The discussion about the lack of women in STEM rampages on, but there are other industries in yearning need of more female representation.
STEM is a curriculum based on the idea of educating students in four specific disciplines viz., science, technology, engineering, and mathematics which are studied in an interdisciplinary and applied approach.Statistics today show that more women are obtaining graduate business degrees from US business schools and yet are struggling to be on equal grounds with their male counterparts in the corporate realm.However, being the persistent, passionate, and uncompromising individuals they have always been, women have ceaselessly proved that they can not and will not be disregarded.Indra NooyiIndra Nooyi is a classic example of a woman who worked her way up a male-dominated field.
Former PepsiCo CEO, Indra Nooyi made it to the headlines recently when she was added to Amazon’s board of Directors.
It’s important that we go for more female representation on boards, as research shows that having a more diverse and broader Board of Directors can make a business more successful.Indira Nooyi is consistently ranked among the worlds’ 100 most powerful women.
Barra was recently listed as Number 5 on Forbes’ list of The World’s 100 Most Powerful Women.Mary Teresa Barra started working for the General Motors Company at just 18 years old as an electrical engineering co-op student with the GM Institute of Technology, inspired by her parents to pursue her passion for STEM.She was sent by the company to Stanford Business School to study MBA when they saw her skills and potential to become a leader.
After graduation, she continued to keep working her way up the company, holding multiple positions such as Executive Assistant to the CEO, Manager of the global HR department, and the Senior Vice-President for global product development before becoming CEO in 2014.During her career at GM, she pushed the company to new heights, getting them involved into tech space with modern ideas such as automated driverless technologies.
Stretching mind to come up with some new and exciting ways to do something always make us reach our full potential.
This is how creativity defines its significance and acts accordingly in business world too.
Creativity enables organization to find new ways to achieve its goal and promote healthy and steady growth numbers.
It makes enterprises adopt the methods that are not applicable with conventional methods.Previously, creativity was said to be associated with people in artistic professions such as writers, painters or musicians, but this is not anymore the case.
Creativity is much needed into the business world, as leaders at coveted positions had to rely on creative thinking to distinguish their organizations from competitors.As we are surging towards the unpredictable future, we can see that the business world is continuously changing and the resources are becoming scarcer.
Thus, this contemporary corporate world needs creative change-makers, who can come up with the ideas and bring them into life with the available resources.
