Lost My Name, the personalised children's book startup backed by Google Ventures, has raised an additional €4 million £3 million .The London startup — founded in 2012 by Asi Sharabi and Tal Oron — creates customised books based around a child's name.
The books are created and ordered online, then sent out to printing partners around the world.The investment, which brings total funding in the company to $13 million £9 million , comes from Berlin-based Project A Ventures.
It was described as an extension to the $9 million £6 million series A round that Lost My Name raised last June from Google Ventures, Greycroft, and Allen & Co."As a full-stack publisher, we aim to create the best personalised experiences as we keep blending storytelling, print and engineering in ways that have never been done before," said Sharabi in a statement.
"Project A s operational expertise and hands on approach will help us upskill our teams and set strong foundations for future growth.
In a statement, he said: "We intend to support Lost My Name in building a solid infrastructure in terms of CRM, performance marketing and business intelligence to enable growth on an international scale.
"We believe that with the current team line-up, the competencies within the company and the investor base, Lost My Name is well on track to become one of the relevant global players in personalised children s content.