What is Social Media Marketing?
Social Media Marketing is a digital marketing technique where using social media apps as a tool for marketing products and services. Social media helps the business to build brand awareness, build trust, generate sales, and drive traffic to the websites. In social media, you have both organic and paid ways to market.
Does social media marketing really work?
Kepios Analysis shows that there are 4.74 billion social media users around the world in October 2022, equating to 59.3 percent of the total global population. Social media users have continued to grow over the past year, with 190 million new users joining social media since this time last year. With the large number of social media users globally, there is no doubt that social media marketing is an effective channel to reach your target audiences online.
Benefits of social media marketing
If the audience in your social media networks are bigger and most engaged then it will be easy to achieve the marketing goals.
Social Media Increases the brand awareness in people.
In social media we can retarget the audience who are most interested.
In social media we can improve seo by generating traffic to the website.
Social Media allows you to reach the larger audience.
In social media we will get the best Return on Investment.
In social media we can make our own, organic content for free.
Types of Social Media Marketing
- content marketing or content creation.
- advertising/sponsorship.
- influencer marketing.
- social media management and community management
- paid media.
- building your following.
- contributing to forums.
