Surge in the number of nuclear families and growing number of households are expected to drive the growth of the global eco friendly home hygiene products market in the forecast period, 2023-2027.
According to TechSci Research report, “Eco Friendly Home Hygiene Products Market - Global Industry Size, Share, Trends, Opportunity and Forecast, 2017-2027”, the global eco friendly home hygiene products market is anticipated to grow at a steady rate in the forecast period, 2023-2027. The eco-friendly home hygiene products comprise laundry detergents, dishwashing detergents, toilet cleaner, glass & multi-surface cleaner, and floor cleaner, and other products regularly used in the household. Consumers make efforts to stay clean and adopt a hygienic lifestyle to remain healthy.
However, difficulty in maintaining customer retention and changing consumer behavior may restrain the global eco friendly home hygiene products market growth for the next five years.
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The global eco friendly home hygiene products market is segmented by type, application, distribution channel, regional distribution, and competition landscape.
On the basis of type, the global eco friendly home hygiene products market is divided into laundry detergents, dishwashing detergents, toilet cleaner, glass & multi-surface cleaner, floor cleaner, and others. Laundry detergents are dominating the market and are expected to maintain their dominance throughout the forecast period, 2023-2027. Clothes require washing at regular intervals as wearing clean clothes is considered a hygienic habit. Detergents help remove the stain marks and dirt from the clothes, which is not possible by only using the water to wash clothes. The rise in the health and environmental awareness of consumers and the availability of eco friendly laundry detergents of different brands at decent costs is driving the segment's growth.
On the basis of application, the global eco friendly home hygiene products market is divided into residential and commercial. The residential segment is expected to account for a significant market share in the next five years. Improving purchasing capacity of consumers, rapid urbanization, and the rise in awareness of using eco-friendly home hygiene products are accelerating the demand of the market demand.
On the basis of distribution channel, the global eco friendly home hygiene products market is divided into supermarket/hypermarkets, grocery stores, online, and others. The supermarket/hypermarket segment is expected to hold the largest market share in the forecast period. The availability of several products and brands under a single platform attracts a large number of customers to buy through these markets. The customers can easily compare the products belonging to different brands based on price, brand, product specifications and make purchasing decisions tailored to their demand and budget constraints. Brands offer lucrative discounts to attract more customers and generally assign their customer service executives to solve the queries and doubts of the customers.
On the basis of regional analysis, the Asia-pacific region is expected to lead the market and witness substantial growth opportunities in the next five years. The region is densely populated; therefore, households' demand for cleaning products is high. Growth in consumers' awareness about the benefits of using sustainable products and the launch of multiple products by significant market players to boost their sales is expected to influence the sales of eco friendly home hygiene products. The presence of significant market players in the region and the intense competition among them attract high-end investments and product launches, which is expected to bolster the market growth in the forecast period.
Major market players operating in the global eco friendly home hygiene products market is :
Venus Laboratories DBA Earth Friendly Products (ECOS)
- Better Life Co., Ltd.
- People Against Dirty Holdings Limited (Ecover)
- GlobalBees Brands Pvt. Ltd. (The Better Home)
- Tru Earth Environmental Products Inc
- Puracy, LLC
- Seventh Generation Inc.
- Ethique, Inc.
- Bi-O-Kleen Industries, Inc
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“Market players are attracting more customers by adopting attractive marketing strategies such as social media campaigns, hiring influencers and celebrities to raise brand awareness and increase sales. Market players are providing complete information about product ingredients in laundry detergents, floor cleaners, and other eco friendly home hygiene products to gain trust and make them aware in assisting them in checking the authenticity of products. Consumers can check the risk and compare the contents of products to buy the best suitable products according to their requirements. High demand of consumers, the launch of products in attractive packaging at affordable rates is expected to propel the global eco friendly home hygiene products market growth till 2027” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Eco Friendly Home Hygiene Products Market - Global Industry Size, Share, Trends, Opportunity and Forecast, 2017-2027, Segmented By Type (Laundry Detergents, Dishwashing Detergents, Toilet Cleaner, Glass & Multi-surface Cleaner, Floor Cleaner, Others), By Application (Residential, Commercial), By Distribution Channel (Supermarket/Hypermarkets, Grocery Stores, Online, Others), and By Region”, has evaluated the future growth potential of global eco friendly home hygiene products and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in global eco friendly home hygiene products market.
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