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What is the Impact of Website Design on SEO?

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Ishaan Chaudhary
What is the Impact of Website Design on SEO?

1. User Experience

Your website is often a customer's first impression of your company; as such, it is crucial that it conveys a professional and pleasant image. This is very important for SEO purposes. Google uses metrics like clicks, dwell time, and bounce rate to determine a page's ranking. As a result, Google will consider your site to have a bad user experience if visitors spend very little time there, or choose not to visit at all and that will affect your conversions.


Some things that may improve a user's time with your product are: A simple interface that allows users to quickly locate their desired content.


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2. Minimal Use of Pop-Ups

Content that isn't a wall of text, but rather is broken up by visuals, infographics, and videos.

If visitors struggle with your website or don't find the information they were looking for on a certain page, Google will interpret this as a hint that your site isn't an appropriate result for the search query that brought them there. And that, in turn, may lead to a worse Google ranking.


3. Page Speed & Performance

Your website's SEO results will be affected directly by how rapidly your pages load. If a website takes too long to load, Google will penalise it since it goes against the company's goal of giving people the greatest possible experience online.


Google said in 2018 that page speed will be a ranking factor for mobile searches, expanding on its use of this metric since 2010 for desktop searches. With real-world data in hand, Google calculates page speed using a number of different measures, including FCP and FIP.


Page load times may be adversely affected by websites that include excessive amounts of JavaScript or several huge pictures. Users who encounter a sluggish website are not only less likely to complete an action (such as making a purchase) on that site, but they are also less likely to return to that site in the future.


If you want your pages to load faster, try these short fixes:


  • Remove unnecessary plugins
  • The use of compressed pictures is encouraged.
  • Avoid too frequent re-directs.


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4. Accessibility on Mobile Devices

If you want your website to rank higher, you need to make sure it displays properly and performs as intended across all platforms, including mobile. Mobile optimization takes into account more than just the visual appeal of a website; it also takes into account the site's structure, load time, and other factors.


  • Pictures, measurements, and alternative text
  • Images are used by almost every website.


Images that are both relevant and appealing may significantly boost your website's traffic and average time spent on page. It's a major issue, however, if your website's load time increases significantly because you've used many photographs. In light of everything we've covered, it's clear that search engine rankings suffer when a website takes too long to load. What if, in addition, your photographs do not load at all? And what exactly will end-users see then?


Here are some guidelines to keep in mind while working with visuals:


  • Put appropriate search terms in the file names of your photographs.
  • Alt text should be descriptive and include relevant keywords for every picture you utilise. In order for search engines to comprehend and index photos for certain keywords, they must rely on the alt text provided by the user. If a picture does not load for whatever reason, the alt text may be used instead.
  • You may lighten the strain on your server and speed up your site's load time by using compressed pictures.



5. Pop-Ups

When a user arrives at a website via a search engine, they may be met with a barrage of pop-ups. There are two problems with that:


That's a loss of credibility on your part. You're showing adverts and pop-ups to someone who's seeking for information.


And second, the user may get so annoyed by the pop-up that they immediately leave your site. This sends a bad signal to Google, suggesting that people are unhappy with your site and hence its placement in search results. Google is more likely to demote your page in the search engine results pages (SERPs) if it is not a great match for that term, as shown by this negative signal.


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Ishaan Chaudhary
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