Content in all its forms is increasingly both the commodity and currency of the digital era, but the speed and ease of near-instantaneous global communication and a capacity for infinite reproduction has served to make it easier to sever the work from its creator.

Mediachain is a universal media library where the infrastructure is inspired by the bitcoin blockchain and utilizes a content ID technology that s similar to the technology that powers Shazam or Google image search, says company co-founder Denis Nazarov.

Imagine being able to connect with the artist of a viral GIF you see in your feed, learn the history or origin of any image, or automatically reward a musician whenever you press play.

What if all the information out there on the internet was shared … using Mediachain anywhere the media is you can identify the author and the story behind the image, says Jesse Walden, one of the other co-founders of the company.

And attribution is a foreign concept for many online.

Investors like Andreessen, Union Square and others, including the Digital Currency Group, LDV Capital, Alexis Ohanian, William Mougayar, Kanyi Maqubela, David Lee, Mathieu Drouin and Brian Message, agreed with the founders sentiment.

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