Packshot photography is a type of product photography that focuses on capturing high-quality images of products for use in ecommerce websites, catalogs, and other marketing materials.
The goal of packshot photography for Ecommerce is to showcase the product in a way that accurately represents its features, benefits, and overall quality to potential customers.
Here are some tips for successful packshot photography: Use a clean, neutral background: A plain white or light-colored background will help the product stand out and provide a consistent look across all product photos.
Use good lighting: Proper lighting is essential for creating high-quality product images. Natural light or studio lighting can be used, but it's important to avoid harsh shadows and ensure that the product is evenly lit.
Use a high-quality camera: A good camera is important for capturing sharp, detailed images. A DSLR camera or a mirrorless camera with a high-resolution sensor is ideal for packshot photography.
Show different angles and details: Show the product from different angles and highlight important features and details to give customers a better idea of what they are buying.
An ecommerce marketplace is an online platform that enables businesses to sell their products or services to customers through a centralized platform. In a marketplace model, the ecommerce platform acts as an intermediary between buyers and sellers, providing a platform for sellers to list their products and services, and buyers to purchase them.
Marketplaces typically offer a wide range of products and services from various sellers, making it a convenient and one-stop-shop for customers. Examples of popular ecommerce marketplaces include Amazon, eBay, Alibaba, and Etsy. Here are some key features of an ecommerce marketplace: Multiple sellers: Ecommerce marketplaces have multiple sellers who offer a range of products or services to customers.
Customer reviews: Customers can leave reviews and ratings for products and sellers, which helps to build trust and confidence in the marketplace.