The global deodorants and antiperspirants market is projected to expand steadily at a value CAGR of 5.1%, during the forecast period 2022-2032. In the year 2022, the market size is projected to expand and gain a global market valuation of US$ 27 Billion. Considering this steady growth along with the booming demand in the global market, the deodorants and antiperspirants market is expected to reach US$ 44.5 Billion by 2032.
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Personal care products like deodorant and antiperspirant are used to lessen or get rid of sweating and body odour. These goods include transporters, aromas, and antibacterial agents, among other ingredients. These ingredients also increase the deodorant and antiperspirant’s wetness, shelf life, and other qualities.
Prominent Players in The Global Market
- Unilever Plc.
- Procter & Gamble
- Henkel AG & Company, KGaA
- L’Oreal Company
- Beiersdorf AG
- Colgate Palmolive
- Victoria’s Secret
- Christian Dior SE
Key Segments Covered in the Deodorants and Antiperspirants Market Report
- By Product :
- Deodorants
- Aerosol Sprays
- Sticks and Solids
- Creams & Wipes
- Antiperspirants
- Aerosol Sprays
- Roll-Ons
- Sticks and Solids
- Gels
- By Fragrance :
- Fruity
- Floral
- Warm
- Woody & Earthy
- Fragrance-free
- By Consumer Orientation :
- Women
- Men
- Unisex
- By Sales Channel :
- Modern Trade
- Drug Stores
- Convenience Stores
- Beauty Stores
- Online Retail
- Other Sales Channels
- By Region :
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East Africa
Competitive Landscape
The majority of corporations have focused on new product launches and expanding manufacturing operations in emerging markets. Strategies include things like innovation, collaboration with key players, partnerships, strategic alliances, and the expansion of regional and global distribution networks. Among the significant advancements in the deodorants and antiperspirants market are:
Unilever has announced the release of its Degree deodorants for people with disabilities in 2021. The hook design, magnetic cap closure, and improved grip positioning make the deodorant more accessible to people with mobility or vision impairments.
Procter & Gamble Company announced that refillable cases of its Secret and Old Spice brand antiperspirants will be available in 2021. In addition, the company plans to expand its line of aluminum-free deodorants, which will be packaged in recyclable paper tubes made of 90% recycled paperboard and Forest Stewardship Council-certified paper (FSC).
The Procter & Gamble Company has announced the release of three new Old Spice product varieties in 2021. The corporation has named the three scent sub-brands Dynasty, Sea Spray, and Royalty. All three types are claimed to be aluminum-free.
