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Six Local SEO Mistakes to Avoid in 2023

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SEO Resellers Canada
Six Local SEO Mistakes to Avoid in 2023

Local SEO has become an essential part of any business's online marketing strategy as the world becomes increasingly digital.

This is optimizing your website and online presence to attract more customers from your local area. However, there are several common things that businesses need to correct when it comes to Portland local SEO. 

1. Ignoring Google My Business

You can manage your company's online visibility throughout Google, including search and maps, with the help of the free service Google My Business.

It's essential to claim and optimize your Google My Business listing, including adding accurate and up-to-date information about your business, such as your hours, address, and phone number.

2. Neglecting NAP Consistency

For local SEO, Name, Address, and Phone Number (NAP) uniformity is essential. Inconsistent NAP information can confuse search engines and customers and negatively impact local search rankings.

Ensuring your business's NAP information is consistent across all online directories, listings, and citations are essential.

3. Not Having a Mobile-Friendly Website

With more people using mobile devices to access the internet, having a mobile-friendly website is crucial for local SEO. A mobile-friendly website ensures that your website is accessible and easy to navigate on mobile devices, which can help improve your search engine rankings and user experience.

4. Not Having Local Content

This can include creating blog posts, videos, and other content specific to your local area. Local content can help improve your search engine rankings and attract more local customers.

5. Not Having a Local Link Building Strategy

It's crucial to have a local link-building strategy that focuses on building links from local websites and directories. This can help improve your search engine rankings and attract more local customers.

6. Not Analyzing Your Local SEO Results

Analyzing your local SEO results is essential for optimizing your strategy and improving your search engine rankings. It's crucial to track your local search rankings, website traffic, and other metrics to identify areas for improvement.

To sum it up: 

This is critical for attracting more customers from your local area. By avoiding these six common Portland local SEO mistakes, you can improve your search engine rankings, attract more local customers, and drive more revenue for your business. The right strategy and approach can help take your business to the next level in 2023.

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