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Global Cross Platform and Mobile Advertising Market Challenges

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Ben Wood
Global Cross Platform and Mobile Advertising Market Challenges

One of the benefits of cross-platform and mobile advertising is that it allows brands to track the effectiveness of their advertising campaigns. Advertisers can use analytics to measure the performance of their ads, including impressions, clicks, and conversions. This information can be used to optimize future campaigns and increase their effectiveness.


Another benefit of cross-platform and mobile advertising market is that it allows brands to reach consumers in real-time. Mobile devices are always on and always connected, allowing advertisers to deliver messages to consumers at any time and in any location. This real-time connectivity has made it easier for brands to deliver targeted messages to consumers, increasing the likelihood of a successful campaign.


Mobile advertising is a subset of the cross-platform advertising market and refers to the delivery of ads to mobile devices, including smartphones and tablets. Mobile advertising has become increasingly popular because of the growth in mobile device usage. According to Statista, the number of smartphone users worldwide is projected to reach 3.8 billion in 2021, and this number is expected to grow to 4.3 billion by 2023. This growth in mobile device usage has led to a surge in mobile advertising, and the global mobile advertising market was valued at $174.5 billion in 2020 and is expected to grow to $294.2 billion by 2027, representing a CAGR of 7.5%.


One of the primary drivers of the cross-platform and mobile advertising market's growth is the increasing use of programmatic advertising. Programmatic advertising refers to the use of automated systems to buy and sell digital advertising inventory. Programmatic advertising has made it easier for advertisers to reach their target audiences by allowing them to target specific demographics, interests, and behaviors. According to eMarketer, programmatic advertising accounted for 88% of digital display advertising in the US in 2020, and this percentage is expected to increase to 88.5% by 2021.


Read More:

https://knackersblogger.blogspot.com/2023/03/cross-platform-and-mobile-advertising.html

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