I'm trying to figure whether there's a different name for the type of marketing where 1 you create content to generate backlinks for SEO value and 2 you create content purely to boost your audience, increase sales, create brand awareness, etc.
I was always under the impression that "content marketing" was 2, where you're creating content as a marketing vehicle.
But I've also heard that Content Marketing means creating content to build links for SEO or definition 1.
What do you call content created to generate backlinks?
What do call the type of marketing where you create content as a branding play?