Trade exhibitions with trade show models are an important marketing tool for many organisations, especially business-to-business ones. Trade exhibitions are a great place to network with other professionals and learn about what's happening in your field.
Setting up and managing a successful trade show booth is difficult, but the benefits more than makeup for the effort. The following are some strategies for thriving at trade shows.
Being well-organised and ready in advance can help you immensely
Planning is crucial, so ensure you do it well before the trade show. Every time is never too soon to get going. Share planned trip dates with your staff so that they can secure cheap plane tickets in advance of your departure. Make sure you have your room blocks in before the hotel is full.
Organising a campaign with premium event staffing beforehand is just as important as preparing for the event. Get started on the trade show's email campaign four to six weeks ahead. Ensure your audience knows you'll be there by emailing before, during, and after the trade show with details on your booth location, exclusive content you'll be unveiling, and any meet-and-greets you're hosting.
It's time to get the executive and sales teams ready
Trade show success can be achieved with the help of an excellent communication strategy. Marketing, sales, and executive teams often appear at trade exhibitions. Make sure everyone knows the details in the days preceding the event.
Ensure everyone including trade show models has the correct meeting times and booth hours (in their respective time zones). Make a logistical document to ensure everything is remembered and everyone is on the same page. In an emergency, every team member's contact information, including their cell phones, should be listed in this document. Print a couple of copies, or have it handy on your phone or tablet while you're away.
You should plan a "prep call" for the week before the trade show and invite everyone to attend. Provide a presentation that details the logistics of the event (hotel, location, booth hours, dress code, etc.) as well as the scheduled meetings and social activities.
Meetings in the booth should be scheduled before the exhibition
The best trade fairs were those where sales and marketing collaborated to set up appointments at the booth in advance with potential clients and business associates. Establish a reasonable objective for your group (e.g., increase the number of planned meetings from last year by 25% as a starting point).
Ensure the sales team with premium event staffing knows which executives will be there each day of the trade show by creating a shared calendar with booth hours.
Use social media
Post photos of the event on social media before, during, and after it happens. Encourage people to visit your booth by trade show models so they may take part in a contest, get a freebie, or see a demonstration. Attendees will more easily find your booth if you add your booth number and the event hashtag.
Organise freebies
Keep in mind that more visitors equals more great freebies. Spend more on a freebie or fun event for people to participate in. Differentiate your offerings by thinking creatively outside the norm. The love of good food connects people all over the world. Consider renting an espresso machine or ice cream truck to attract more people to your booth. As a result, you'll be able to start discussions more easily, leading to more possibilities if you're eligible.
Do the scan
The morning of the trade show's opening, gather your onsite staff 30 minutes beforehand. Ensure they know the booth's layout, freebies, and promotional events. Show them how to operate the badge reader, then let them try it independently. You'll be amazed at how many badge scanners are different when going to other conventions. Use the scanners that allow you to write notes after your talk for further convenience. As a result, your team will have an easier time following up with attendees after the event.
Everyone who comes by your booth should have their badge scanned. It would be unfortunate if a qualified lead were missed due to insufficient scanning.
Discussion and further action
After the trade fair, plan a conference call to share your thoughts with your staff. Write down the things that went well and the suggestions for change. How busy were the days your booth was open? How well received was your message by the audience? These jotted-down observations will come in handy when it's time to fine-tune preparations for the next trade fair.
Conclusion
Although challenging, pulling off a successful trade show booth (and successful trade show marketing strategies) with premium event staffing is possible. Your company must invest time and money into the exhibit to see real returns. However, if done properly, exhibiting can generate significant returns on investment.
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The conference takes place November 9-11, 2017 in South Bend, Indiana at the Century Center.Fort Wayne, IN - Polar King International, Inc. (http://www.polarking.com/) announces that company representative Amy Richards will be attending the Indiana School Nutrition Association (ISNA) Annual Conference.
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