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Eight Basic Steps Involved in an SEO Process

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PalmettoSoft, LLC
Eight Basic Steps Involved in an SEO Process

Keyword Research: 


The first step is to research and identify the relevant keywords related to the business and its target audience. This involves analyzing search volumes, competition, and the relevance of the keywords to the business.


Website Audit: 


This involves analyzing the current website's structure, content, and performance to identify areas of improvement for SEO. The audit typically covers elements like site speed, mobile-friendliness, URL structure, content optimization, and technical SEO.


On-page Optimization: 


Based on the audit, on-page optimization involves optimizing various on-page elements like title tags, meta descriptions, header tags, internal linking, and image alt tags to make them more search-engine friendly.


Technical SEO: 


This step involves optimizing technical elements of the website like site speed, mobile-friendliness, and site architecture to improve its overall performance and user experience.


Content Creation and Optimization: 


This step involves creating high-quality and relevant content that aligns with the business goals and target audience and optimizing it for search engines.


Link Building: 


This step involves acquiring high-quality and relevant backlinks to the website from other authoritative websites to improve the website's authority and credibility.


Analytics and Reporting: 


This involves regularly monitoring and analyzing the website's performance, such as traffic, rankings, and conversions, and providing reports and analysis to identify areas for improvement and track the ROI of SEO efforts.


Strategy and Planning: 


Developing a comprehensive SEO strategy and plan based on the business goals, target audience, and competition, and continuously refining and adapting the strategy based on the website's performance and changing trends in the industry.


These are the basic steps involved in an SEO process. However, it is important to note that SEO is an ongoing process and requires continuous monitoring and optimization to ensure the best results.

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