To learn more and subscribe, please click here.Voice assistants have long been lauded as the next big platform to allow companies such as Amazon, Google, Apple, and Microsoft to fully embed themselves within everyday life.But a recent survey suggests that there is still a ways to go before these digital assistants will be embraced by the masses, according to Creative Strategies.The study of 500 mainstream consumers in the US and their use of smartphone-based voice assistants across both iOS and Android devices found that a majority had, at some point, used the voice assistant on their devices.

However, there are two key results of study that offer some keen insights into where voice assistants are most used, and then why the technology is not near mass adoption:The hands-free capability is the main draw.

51% of all respondents say they use voice assistants while driving.

Furthermore, just 1.3% of participants say they use voice assistants at work and just 6% in public.Taken together, these results are interesting, particularly the latter, largely because they indicate that users are overwhelmingly unlikely to use the technology unless they re forced to.

Nevertheless, the use of voice assistants will become increasingly important in the future, especially as smartphones integrate with IoT devices, such as home hubs and connected cars.

It's important, therefore, that app developers continue to incorporate voice capabilities or risk falling behind their competitors.Every subscriber to the BI Intelligence Apps and Platforms Briefing received this story first thing in the morning, along with other insightful and informative content.

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