WHAT IS YOUTUBE SEO?
To fully understand what YouTube SEO is, you also need some knowledge of regular SEO. SEO optimizes things like websites, content, and images for higher search engine rankings for specific and relevant keywords. All social media platforms have a search engine, and YouTube is no exception. The video platform offers a search function that allows users to find content and channels to watch. YouTube is owned by Google, so many optimization factors are based on factors that drive Google's algorithm - more on that later. YouTube is the second most popular search engine after Google with over 3 billion searches per month, beating Bing and Yahoo!
What do you need to optimize?
The basics that are critical to successfully optimizing YouTube content include video titles, tags, thumbnails, and descriptions. Let's put them together. Video Title Your video title is the first impression a YouTube viewer has of your video. Among thumbnails, it's one of the first things someone sees when searching for content, which means it can contribute significantly to your CTR. video title suggestions: more than 5 words, use keywords, and make it easier for users to understand. Video Description Have you ever wondered how Google and YouTube interpret the topic of your video? Well, they take into account the description of your video. That means you need to make sure it's properly optimized. You can do this by putting your keyword in the first 25 words, keeping your meta description short and under 250 words, and entering your keyword key about 2-4 times (think wisely where you are). The video tags give you more insight into the topic of your content. Use around 10-12 tags, including your keyword, to show Google and YouTube what your SEO Expert content is about so they can rank it properly. Video Thumbnail Your thumbnail isn't necessarily optimized for words, but it can dramatically increase your CTR and ranking. To do this, create a fun, eye-catching, and colorful thumbnail with your title. It should be clear and visible, giving users an idea of what content they want to see. Try including thumbnails with faces. The report found that thumbnails of popular YouTube videos were often colored, showed real human faces, or was colored. Of the 740 popular videos analyzed, 72% featured a human face.
ANALYTICS :
YouTube is owned by Google, so many optimization factors are based on factors that drive Google's algorithm - more on that later. YouTube is the second most popular search engine after Google with over 3 billion searches per month, beating Bing and Yahoo! What do you need to optimize? The basics that are critical to SEO Specialist successfully optimizing YouTube content include video titles, tags, thumbnails, and descriptions. Let's put them together. Video Title Your video title is the first impression a YouTube viewer has of your video. Among thumbnails, it's one of the first things someone sees when searching for content, which means it can contribute significantly to your CTR. video title suggestions: more than 5 words, use keywords, and make it easier for users to understand. Video Description Have you ever wondered how Google and YouTube interpret the topic of your video? Well, they take into account the description of your video. That means you need to make sure it's properly optimized.
Conclusion:
You can do this by putting your keyword in the first 25 words, keeping your meta description short and under 250 words, and entering your keyword key about 2-4 times (think wisely where you are). The video tags give you more insight into the topic of your content. Use around 10-12 tags, including your keyword, to show Google and YouTube what your content is about so they can rank it properly. Video Thumbnail Your thumbnail isn't necessarily optimized for words, but it can dramatically increase your CTR and ranking. To do this, create a fun, eye-catching, and colorful thumbnail with your title. It should be clear and visible, giving users an idea of what content they want to see. Try including thumbnails with faces. The report found that thumbnails of popular YouTube videos were often colored, showed real human faces, or was colored. Of the 740 popular videos analyzed, 72% featured a human face.
Get into the Benefits of Voice Search Optimisation!What is Voice Search?Voice Search is the Google search that happens when a person speaks into their device and asks for information by using virtual voice assistants like Siri, Bixby or Alexa.
Where, so far, SEO practices have focused on the written word, now, sound – from both the provider of information and the searcher – is being transcribed into search terms.It’s a growing trend that people at home, work, or out driving, looking to make a purchase or enquiry, are increasingly using voice search.
They are often looking to find a store or supplier near their location, or to find out about topics they are interested in.With close to 2.5 billion smart phone users out there, you can see how there are advantages to be had by optimising your site to respond to voice searches.
Why is Voice Search important?While digital marketing allows you to target your niche customer base rather than using a ‘one size fits all’ approach, voice search brings that whole concept into even sharper relief.
Coupled with a best use of Google’s new ‘Local Search’ feature, optimising your site for Voice Search will literally serve to put you on the map.
With 46% of voice search users look for a local business daily, there’s a large market to be tapped into and it is increasing rapidly.
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