Slack was inducted into ANA's B-to-B Hall of Fame by Linda McGovern, incoming BMA advisory board chair.

Photo courtesy of the ANA.

Gary Slack, founder and chief experience officer of B2B agency Slack & Co., was inducted last week into the Association of National Advertisers' inaugural Business-to-Business Hall of Fame during the ANA/BMA16: Masters of B2B Marketing Conference.

It illustrates our strong belief in the power and importance of B2B marketing, and I can think of no other industry professional more deserving of this inaugural honor.

Slack, who founded his Chicago-based B2B agency in 1988, also served from 2011 to 2015 as a BMA board member and VP of professional development, and from 2009 to 2015 as organizer of the association s annual global conference.

During that time, he helped increase conference attendance from 125 to 1,000 attendees.

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