Margrethe Rode Sundström, CEO of Lauritz.
But just before it was time for the trade to get started at 09.00 trading shares was halted by Nasdaq.
The listing was conditional upon the company received the necessary approvals from the Danish Financial Supervisory Authority and also can meet the liquidity requirements for shares, reports the news agency Direkt.
Read more: Lauritz evaluates IPO
The plan was that the company would bring in a total of 330 million at the listing, a new share issue of SEK 70 million and the sale of existing shares.
According to Nasdaq Lauritz will make another attempt to go to the stock exchange on 17 June.
Di Digital has sought Lauritz president Margrethe Rode Sundström for more information.