We tried it out for ourselves Business Insider was given a demo of the Blipparsphere at the
company's London office last month.
Sure enough, when I pointed the smartphone camera at a chair, the
coffee machine, a spoon, a banana, and a television set, the app
instantly recognized what the objects were.
Mitra explained that if a human could reasonably guess what a
dish is, or what ingredients it contains, it's likely the Blippar
app could do a good job of it too.
Sometimes it mistook a chair for a table and
things such as shadow and distance affected its performance - but
its guesses were still intelligent, as they were based on the
accuracy of the results it had delivered to other users who had
pointed their smartphones at objects with similar
In March, the company raised a $54 million Series D round led
by Khazanah National Berhad, the strategic investment fund of the
government of Malaysia, which has also previously invested in
technology firms including Chinese e-commerce giant Alibaba and
British travel search site Skyscanner.
What the Blipparshere could be used for Mitra passionately bounces as he reels off all the potential use
cases for the Blipparsphere: Traffic-flow management; it could
help radiologists assess x-rays and diagnose health issues; it
could be fed with pattern behavior and alert a CCTV officer when
there was about to be a riot or a terror attack; it could be
installed in self-driving cars - there are a lot of