Electronic Arts is establishing a new charity campaign, dubbed Play to Give, that will get off the ground with a $1 million donation from the big game publisher.The charity campaign will kick off at the company s June 12 EA Play fan event, ahead of the Electronic Entertainment Expo E3 , the big game trade show in Los Angeles next week.
Players can celebrate Play to Give by completing any of five in-game challenges that kick off on June 12.The event will benefit the following charities: UN Women s HeForShe Initiative, Code.org, National Center for Women & Information Technology, CODE2040, and SpecialEffect.
Players can participate in certain games through the following activities:Battlefield 4 and Battlefield Hardline: Earn a Gold Battlepack by providing supplies to your teammates in need.
By achieving either of those goals, contributing players will get rewarded with an extra Gold Battlepack via Battlelog.Star Wars Battlefront: Players who complete any multiplayer match from June 12-14 can participate in the 3X Score Event, earning triple score and credits.Star Wars: Galaxy of Heroes: From June 12 – 14 deploy a squad of female characters in Star Wars against the droids.
Subsequent completions will unlock shards of Princess Leia, Rey, Barriss Offee or Ahsoka Tano.EA Sports FIFA 16: Participate in the Play to Give Cup in FIFA Ultimate Team during EA PLAY.
Win the tournament, and you will receive an untradeable Rare Mega Pack.