Except in relation to eCommerce.
It wasn't so long ago that buy buttons, and other forms of direct buying, dominated the news around social networks.
Instagram, Pinterest, and Twitter all launched buy buttons in the last couple of years.
It's just a strange notion; that users will go from swimming through various gossip and memes in their newsfeed, maybe sharing a couple of posts, or doling out some Happy bday!
Twitter apparently reckoned with this disconnect last month, when it pulled out of buy buttons, but other networks, like Pinterest and Instagram, are still full speed ahead.
Though this development seems more in line with Facebook's other efforts to pay content owners on its site, the notion of users visiting social networks to spend money is an odd one.