Knock, knock, are you looking for brand campaign ideas? If yes, welcome aboard.
We know how crucial it is to form a marketing campaign that balances promotion and value. But do you know what ads steal away customers’ hearts? The ones that break stereotypes left and right while telling consumers why they should choose you.
Let’s begin by looking at some awesome brand campaign ideas. Are y’all aboard the ship? Aye, aye captain.
Brand campaign ideas
A marketing campaign should be a perfect mix of ads, videos, photos, blog posts, and copywriting. They help to boost brand awareness, launch a new product, improve customer engagement, and drive sales.
If you are like us, you would remember Nirma with ‘Doodh si safedi’ and Ghari detergent with ‘Pehle istemal kare phir vishwas kare’ (yes, it’s FOMO time if you do not recall what we are talking about).
Now, what common characteristic do you recognize in these jingles? That they are unique. Marketing campaigns have to have a YOU vibe, something that customers can easily associate you with. For example, both products fall into a similar consumption basket, but their identity is unique.
So, how do we design a successful marketing campaign?
Oh Achilles, chill out. The success of a campaign depends on how well you have executed the plan while targeting the right audience. We can help you figure out the technicalities when you partner up with us, but before that, note down these campaign ideas you can work around!
• Create an educational campaign to drive sales and raise awareness. With such blog posts, videos, and further content, you’ll be able to build your brand image and sell to your audience.
• Engage in a contest or giveaway. Whether it is millennials or GenZ, everyone likes to participate in contests and giveaways.
• Pay more attention to the user-generated content campaigns. Yes, we are talking about viral hashtags like “Shot on iPhone” or “Share a Coke”. We know you got this.
• Create hype around your product launches. Entice your customers all you want, this is your chance to have fun.
• Collaborate with influencers to raise brand awareness. Our Instagram blew up during the #BeYourOwnBoss marketing campaign by Hugo Boss where celebrities posed with their youth portraits!
Creative marketing campaigns like these never fail to attract customers. Combining these ideas and making your way through them with time will make sure your customers don’t part from you in the long run.
But, despite all these campaigns, one of our favorite genres is when brands break the stereotype. However commonly stereotyped it is, we love it when brands incorporate educational and important messages in their campaigns. Shall we take a look at some ad example campaigns?
Brands breaking stereotypes: examples for you
Read More: https://www.brightbraintech.com/blog/brands-breaking-stereotypes/
Check out these four advertising media planning strategies to boost any brand's marketing campaign on the internet.
Read this blog to know more details.
Marketing campaigns are a methodology for communicating and reinforcing the brand position with prospects of acquiring clients and maintaining the existing database of customers.
A good campaign from a business house usually follows the trending theme of the market.
Every small to midsize market companies needs campaigns to introduce their product and to stay in the market but cannot afford the multi-million dollar ad budgets so they can opt for various other different media which can make their marketing more productive, creative and memorable through these campaigns.
Leveraging campaigns to different media such as print media, social media, direct email, radio, Television, telemarketing, search engine, events and trade shows, online media which includes ads and banners on different websites, marketing videos and much more.
The purpose of marketing campaigns is more than just advertising for the products and does include multiple mediums or sequences of messages that are telecast extended time frame for promoting sales and creating leads besides defining a brand experience.
Once you have planned your marketing campaign strategy, it is the time to focus on its execution through various mediums and video marketing is one of the most trendy and influential forms of running marketing campaigns.
Google Ads have just released their brand new campaign.
It is called Google Ads Performance Max.
Here’s a blog post about how you can use Google Ads Performance Max campaigns for your business.
