“With the advent of CMS technology, managing content is no more a hassle for businesses. It offers a wide range of features that can make your website immensely popular and successful. Read this post to gain more insights.”
Building a website has become a critical undertaking for businesses to stay competitive. Fortunately, there are several CMSs out there that make it simpler to set up a website in no time. WordPress, Drupal, and Sitefinity are leading options in the market that offers a diverse range of features and functionalities.
Investing in CMS development is a profitable venture. You can save tons of money and time in development efforts using CMS technology.
What is CMS?
A CMS, or content management system is a software platform that allows users to create, edit, and manage website content without having the need to code. You can easily handle the front-end of your website even with no technical skills.
This is the reason why startups, SMEs, and organizations are contemplating this technology for their websites.
Top Benefits CMS Brings to the Table
# 1. No Technical Knowledge Required
Using a content management is not challenging at all. You don’t have to be technically proficient to operate it. Adding, editing, and posting content can be done in a few clicks without learning A to Z of coding.
# 2. Pre-designed Templates
One of the biggest benefits of a CMS is that it comes with several pre-designed templates. You can build a professional and attractive website using any of them. The best part is that they can be customized effortlessly to suit your branding requirements.
# 3. SEO-Friendly
With CMS, you will get tons of in-built SEO features to improve your search engine rankings. It allows users to create SEO-friendly meta titles, tags, descriptions, and URLS for increasing your discoverability online, resulting in more traffic and conversions.
# 4. Strong Security
A higher level of security is ensured with CMS. It comes with latest and advanced security features that can safeguard your website’s data from malware cyber-attacks. All malicious attacks will never occur.
Final Notes
Choosing the right CMS is crucial for businesses. But, with such wider range, it becomes difficult to decide anything. If you wish to take this decision confidently, speak to an experienced CMS development company. The experts will analyze your business requirements to suggest CMS that aligns with your goals and objectives.
Claravine today announced its integration with Adobe Experience Manager, providing a smarter way to control content metadata and tagging within Experience Manager Sites, Experience Manager Assets, and more.
The integration comes at a time when digital transformations are failing; due to an inability to standardize content and marketing metadata across a fragmented marketing technology stack, enterprises are unable to automate the creation and optimization of digital experiences.“Too many companies fail to automate how they manage digital experiences because they receive a tidal wave of content and marketing data across the various technologies within their technology stack,” said Chris Comstock, chief product officer at Claravine.
“Our Adobe Experience Manager integration allows content creators and marketing teams to execute on the same taxonomy and data language within Adobe Experience Manager and other technologies within a company’s tech stack.”The integration is in response to customer demand for better ways to track, maintain and scale metadata across large enterprises — especially those with many different agencies and teams creating campaign assets.
With Claravine, users can connect to Adobe Experience Manager and quickly view and manage data about all the video, images, web pages, product offers and other assets that are part of their campaign.
Then, as Claravine standardizes the data model that is crucial for all areas of digital marketing operations, users can easily find missing metadata and sync it back into Adobe Experience Manager, saving teams valuable time and improving their analytics, SEO, personalization experiences, and more.“In today’s digital-first world, marketers are challenged with delivering consistent content across multiple channels as well as capturing actionable data to drive business decisions,” said Cody Crnkovich, head of platform partners and strategy at Adobe.
“For enterprise customers, Claravine’s integration with Adobe Experience Manager will allow a common taxonomy to be deployed and governed across multiple systems, teams, and business units.”Claravine’s integration with Adobe Experience Manager gives teams the power to do the following:Streamline the deployment and governance of all Adobe Experience Manager metadata with other systems for content owners and marketing teamsOptimize the marketing data layer with richer metadata and in-depth attributesAll of these features will help digital operations run more smoothly while also creating quality data.
