We ve all heard that content is king and that you need to write high-quality content, or now 10x content, as coined by Rand Fishkin.

Ask SEOs what quality content is and you ll receive a lot of varied and opinionated answers.

A simple query about the age of an actor can be fully answered in a sentence and doesn t require their life story and filmography.

Other SEOs I ve asked have given amazingly detailed answers from patents or ideas from machine learning about word2vec, RankBrain, deep learning, count-based methods and predictive methods.

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