According to a new report published by UnivDatos Markets Insights, the Licensed Sports Merchandise Market is expected to grow at a CAGR of around 6% from 2022-2028. The analysis has been segmented into Product Type (Apparel & Footwear, Accessories & Gifts, Toys & Games, and Others); Distribution Channel (Online Stores and Offline Stores); Region/Country.
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The licensed sports merchandise market report has been aggregated by collecting informative data on various dynamics such as market drivers, restraints, and opportunities. This innovative report makes use of several analyses to get a closer outlook on the licensed sports merchandise market. The licensed sports merchandise market report offers a detailed analysis of the latest industry developments and trending factors in the market that are influencing the market growth. Furthermore, this statistical market research repository examines and estimates the licensed sports merchandise market at the global and regional levels.
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Market Overview
Licensed sports merchandise are the products that are launched by any sports person or any sports club or franchise. The rising number of sports enthusiasts along with the increasing number the sports activities are the prominent reason for the market growth of the licensed sports merchandise market. Furthermore, the proliferating online retail stores and rapid urbanization are the other factors responsible for the market growth of the licensed sports merchandise market. Additionally, the rising celebrity status of the sportsperson is also an important factor that rises the demand for the sports product in the market.
The licensed sports merchandise market is expected to grow at a steady rate of around 6% owing to the rise in the number of sports activities and the popularity of several sports. Major companies in the market that offer licensed sports merchandise are Adidas AG, Columbia Sportswear, Dick's Sporting Goods Inc., Fanatics Inc., G-III Apparel Group Ltd., and Hanesbrands Inc.
COVID-19 Impact
COVID-19 has a staggering effect and has a negative impact on the global economy due to imposed lockdowns and government restrictions. Furthermore, the market for sports goods also had a negative impact owing to the decrease in the number of sports activities and restrictions on public gatherings in the stadiums.
The global licensed sports merchandise market report is studied thoroughly with several aspects that would help stakeholders in making their decisions more curated.
· Based on the product type, the market has been categorized into apparel & footwear, accessories & gifts, toys & games, and others. Among them, the apparel & footwear segment is expected to have significant growth in the market. The popularity of sportswear in the fashion industry is also responsible for the high popularity of sportswear among people. Furthermore, the high durability and the immense demand for sweatproof clothing in the gym and athletics are also important factors driving the segmental growth in the licensed sports market.
· Based on the distribution channel, the market has been categorized into online stores and offline stores. Among them, the online store segment is expected to have significant growth in the market during the forecast period. The rising internet penetration and the increasing number of e-commerce platforms contribute to the market growth of the licensed sports merchandise market. For instance, in June 2022, the Internet penetration rate in India went up to nearly around 47% in 2021.
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Licensed Sports Merchandise Market Geographical Segmentation Includes:
· North America (United States, Canada, and Rest of North America)
· Europe (Germany, United Kingdom, Spain, Italy, France, and the Rest of Europe)
· Asia-Pacific (China, Japan, India, and the Rest of Asia-Pacific)
· Rest of the World
North America constitutes a significant licensed sports merchandise market due to the presence of various sports franchises along with the higher disposable income of the people in the region. For instance, the average household net-adjusted disposable income per capita is USD 51,147 a year. In addition to this, the formation of major leagues by MLB, NFL, and NBA that enjoy huge popularity in merchandise sales and the expansion of retail chains are likely to fuel the market in the region.
The major players targeting the market include
· Adidas AG
· Columbia Sportswear
· Dick's Sporting Goods Inc.
· Fanatics Inc.
· G-III Apparel Group Ltd.
· Hanesbrands Inc.
· Nike Inc.
· Prada
· Puma SE
· Sports Direct International Plc.
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Competitive Landscape
The degree of competition among prominent global companies has been elaborated by analyzing several leading key players operating worldwide. The specialist team of research analysts sheds light on various traits such as global market competition, market share, most recent industry advancements, innovative product launches, partnerships, mergers, or acquisitions by leading companies in the licensed sports merchandise market. The major players have been analyzed by using research methodologies for getting insight views on global competition.
Key questions resolved through this analytical market research report include:
• What are the latest trends, new patterns, and technological advancements in the licensed sports merchandise market?
• Which factors are influencing the licensed sports merchandise market over the forecast period?
• What are the global challenges, threats, and risks in the licensed sports merchandise market?
• Which factors are propelling and restraining the licensed sports merchandise market?
• What are the demanding global regions of the licensed sports merchandise market?
• What will be the global market size in the upcoming years?
• What are the crucial market acquisition strategies and policies applied by global companies?
We understand the requirement of different businesses, regions, and countries, we offer customized reports as per your requirements of business nature and geography. Please let us know If you have any custom needs.
Table of Content:
1 MARKET INTRODUCTION
2 RESEARCH METHODOLOGY OR ASSUMPTION
3 MARKET SYNOPSIS
4 EXECUTIVE SUMMARY
5 IMPACT OF COVID-19 ON THE LICENSED SPORTS MERCHANDISE MARKET
6 LICENSED SPORTS MERCHANDISE MARKET REVENUE (USD BN), 2020-2028F
7 MARKET INSIGHTS BY PRODUCT TYPE
8 MARKET INSIGHTS BY DISTRIBUTION CHANNEL
9 MARKET INSIGHTS BY REGION
10 LICENSED SPORTS MERCHANDISE MARKET DYNAMICS
11 LICENSED SPORTS MERCHANDISE MARKET OPPORTUNITIES
12 LICENSED SPORTS MERCHANDISE MARKET TRENDS
13 DEMAND AND SUPPLY-SIDE ANALYSIS
14 VALUE CHAIN ANALYSIS
15 COMPETITIVE SCENARIO
16 COMPANY PROFILED
17 DISCLAIMER
About UnivDatos Market Insights (UMI)
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