Product photography is a specialized field of commercial photography that involves capturing images of products for use in advertising, marketing, or e-commerce. The goal of product photography is to showcase the product in the best possible light, highlighting its features, benefits, and unique selling points.
Product photography can be done in a studio or on location, depending on the product and the desired effect. It often involves the use of specialized equipment such as light boxes, diffusers, and reflectors to control lighting and minimize shadows.
Good product photography can make all the difference in a consumer's decision to purchase a product, so it's important to get it right.
Creative product photography is a style of product photography that goes beyond the standard, straightforward images of a product on a white background.
It involves using a variety of creative techniques to showcase the product in a more unique and interesting way.
Lifestyle photography: This involves photographing the creative product photography in use, in a real-world setting that evokes a particular lifestyle or mood. For example, a camera might be photographed in the hands of a photographer, or a watch might be photographed on the wrist of a person in a beautiful setting.
Product composites: This involves creating a composite image that showcases the various features or components of a product in a visually interesting way. For example, a computer might be photographed with different parts separated out and floating in mid-air, all arranged in a visually appealing pattern.
specifically for Amazon's e-commerce platform. The goal of Amazon product photography is to showcase products in a way that is consistent with Amazon's guidelines and optimized for the platform's search algorithms.
Follow Amazon's guidelines: Amazon has specific guidelines for product photography, including image size, file format, and background color. It's important to follow these guidelines to ensure that your images are accepted and displayed properly on the platform.
Use a white background: Amazon requires that product images have a pure white background. This is to ensure that the product is the focus of the image and that it stands out against the page's background.
