The social network is applying the same forceful approach it used in regards to its chat app to its Moments photo-uploading tool.

A number of users have voiced their anger and frustration at Facebook after receiving notifications, and even emails, alerting them that their synced photos will be deleted unless they download and install the Moments app.

If you re worried that you may be affected by the changes, you can identify the selected photos by checking your Facebook albums.

Another integral Moments feature is its AI facial-recognition system, which it uses to identify the people in your images and when they were taken, allowing it to suggest who you should then share your photos with.

Moments shot to number one on the Apple App Store charts a few days ago and hasn t budged from the top spot since.

It looks like Facebook has its next blockbuster app on its hands, but at what cost?

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