Generating high-quality leads is one of the most critical parts of successful prospecting. It requires detailed and customized information about accounts, their buying behavior, needs & requirements, challenges, etc. Even though it has been adopted by marketers for many years, the process of collecting authentic leads can be quite difficult. It takes up a huge amount of time for marketers to filter out low-quality leads from marketing qualified leads (MQLs). As a result, it slows the entire process of approaching the relevant target account and affects the overall growth of the marketers.
There comes the significant role of actionable org charts developed by sales intelligence experts. It provides a visual and graphical display of the lead's business solutions, the products & services they are interested in, the challenges they are facing, etc. Thus, the valuable insights of the org chart help to generate quality leads in no time while boosting the win rate of the company.
Let's explore more about what are high-quality leads and how actionable org charts help in quality lead generation.
What are High-Quality Leads?
They are the ideal prospects that have a high tendency for conversion. As the quality of leads increases, it is most likely that they are well-informed about your offerings and are already interested in making a purchase. This makes it easier for marketers to connect with the leads and close the deal faster. Moreover, the ideal way to classify quality leads is by attributing values to the actions taken by them such as interest in marketing content, job title, budget authority, and match to your ideal buyer persona.
How Actionable Org Charts Help in Quality Lead Generation?
Actionable Org Charts built by sales intelligence experts is a well-strategized representation of the relationship dynamics and data points of the prospect accounts. Besides that, it provides many more details about the leads such as:
- Birds-eye-view of the whole company structure
- Complete Business Knowledge Graph
- Key stakeholders & their contact information
- Multiple entry points into the organization
- Buying behavior, Challenges, Requirements, etc.
The actionable insights available in the org charts allow marketers to strategize account-based marketing & pitch in effective personalized campaigns for generating high-quality leads. That’s why it won’t be wrong saying that actionable org charts gives an edge to the process of quality lead generation. And, with sales intelligence, the process becomes much easier & effective.
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What is Data Visualization?Data Visualization is a graphical representation of data with the help of graphs, charts, diagrams, maps, etc., for ease of understanding.
So data visualization acts as a key element of decision making.
The visually representing data allows us to discover actionable information from data easily, which can go undetected in a different format.Trends and outliers can be readily found when data is displayed either graphically or visually rather than having to analyze the text or the spreadsheets.Data visualization closes the gap between actionable information and effective decision-making by helping businesses to understand data and how it correlates with issues.
It allows companies to identify root causes and solve problems more quickly and more effectively.If you want to Explore more about Looker?
then read our updated article - Looker Tutorial Looker has the following main features:Open APIIn-Database ArchitectureCreating dashboards is easy.Browser-Based InterfaceReal-Time Data ExplorationReports can be completely exported and customizableFlexible modeling languageLooker data visualization typesLooker offers many visualizations to make the data more understandable.
Some of the Looker data visualizations include bar chartPie chartColumn chartLine chartArea chartGrouped column chartDonut chartBubble chartStacked percent chartStacked column chartStacked bar chartThe following list includes some unique data visualizations provided by Looker:Collapsible Tree Diagram: It is an open-source tool which can be used to visualize hierarchical data in an interactive way.
