Hardly anything works in today’s world without Artificial Intelligence or AI. It has been one of the most prominent technological inventions whose presence is apparent and must in every sector. Digital marketing has not been left untouched by the magic of AI, as some may call it, but it has also shown great applications in this sector.
AI has become a significant part of digital marketing strategy and provided a new perspective. Indeed, this technology has reformed the procedures and made digital marketing strategies more exciting.
Advertising: Advertising is a critical component of digital marketing and forms a foundation for strategies. The more effective and efficient the advertising, the more quickly the brand will grab attention and bear results. AI has provided innovative solutions, such as “programmatic advertising,” that automatically optimize digital campaigns through real-time bidding. Sounds interesting right?
Chatbots and virtual assistant: AI has found a way to offer instant help to customers and website visitors using chatbots and virtual assistants. These facilities provide personalized responses, make recommendations, and, if enabled, can also make purchases on the customer’s behalf. This helps the brand to pursue and retain the potential customer.
Personalized experience: Artificial Intelligence works to read and understand the likes and dislikes, shopping behavior, and interest of customers visiting the website. It does so by collating and analyzing the user data based on several factors such as demography, age, gender, location, etc. It offers a personalized experience to the users, which is mooted to be a new trend in digital marketing.