Main difficulties in email marketing automation
Work smarter, but not harder. This new productivity mantra has become increasingly popular among marketers, especially since they can streamline a great portion of their work using some widely available marketing automation tools. The truth is that marketing consists of a number of repetitive, tedious tasks that play an important part in every effective campaign.
What’s even worse, all these seemingly low-level tasks are time-consuming, which means that marketers can’t properly focus on the more creative aspect of their work.
Therefore, email marketing automation tools, social media management tools, CRM platforms, as well as lead generation and nurturing tools successfully pick up the slack and take over all these tasks, thus freeing up marketers’ time.
But, it would only be fair to admit that marketing automation comes with a set of challenges. Here’s what they are and how to overcome them.
1. Failure to Effectively Utilize Automation
This is one of the biggest challenges that marketers face when it comes to automation.
It’s not easy to pick the right tool or platform, implement it properly, and train your team to use it. This entire process can be complex, especially if a vendor doesn’t offer free onboarding. Small businesses, which usually need marketing automation the most and can greatly benefit from it, in many cases don’t have the right expertise to implement and start using these helpful tools.
When marketers aren’t properly on-boarded, they will need more time to set up and manage their new automation tool, not to mention that this lack of mastery can lead to disappointing results for their campaigns.
While it’s true that the purpose of marketing automation is to simplify and streamline marketing tasks, this initial step requires a significant effort. That’s why marketing teams should be committed to learning how to use a marketing automation tool in-depth, as only advanced users can expect to effectively utilize it and gain a competitive edge.
To overcome this challenge, opt for a solution that provides great customer support and care, as this way, you’ll make sure that your marketing team will get the best onboarding experience and be trained to take full advantage of marketing automation.
2. Lack of Engaging Content
Engaging content is the core part of every marketing strategy, and yet 65% of marketers struggle to create it.
No wonder this is so when there’s so much existing content on every possible topic you can think of, meaning that you need to offer a unique perspective if you want to attract potential readers and provide value to them. However, it’s not enough to simply automate and streamline your emails and social media posts – they need to be fueled by exceptional content tailored to the needs and preferences of your audience. Think about conducting a content audit that will tell you what you need to improve in order to drive traffic.
Also, don’t fall into the trap of churning out several blog posts a week only for the sake of it. It’s better to have fewer but well-researched blog posts and send out fewer but personalized and targeted emails.
Another problem with content lies in the fact that even if you produce high-quality content, it’s not enough if you don’t promote it and make it more visible. In other words, all your blog posts, videos, and other content pieces will be practically useless if you don’t promote them and boost their Google rankings.
It’s fascinating to try out all the latest features of any email marketing platform for your enterprise.
However, it can be time-consuming, and you may quickly realize that you don’t necessarily require all these features.
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And it has various advantages some of them are mentioned below:
Amidst of Email marketing, there are various Email marketing Tools that are available on the internet.
To end this quest, we have listed the best Email marketing tools that will surely help reach a targeted audience and more sales.
You can take benefit of its smart recommendation feature that will help sneak into audience insight to improve marketing targets.
There is an option of Content Manager that will help store images and files for easy access.
You will get 12,000 emails in a month with 2,000 subscribers.
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