Email marketing is a powerful tool that can be used to boost your business. It can help you connect with customers, drive revenue, and improve brand awareness. To get the best results out of your email marketing strategy, you need to stay up-to-date on the latest trends and best practices. We'll talk about making the most out of your email marketing campaign and the up-and-coming email marketing trends for 2023.
1. Hyper-personalized email content
This trend has become prominent during the last few years and is expected to grow further in 2023. Email personalization is complex, going way beyond addressing recipients by name. Put simply, it includes all the data a subscriber shares with you: name, gender, age, country of residence, preferences, etc.
Personalization is a great tool for making your subscribers feel valued and motivating them to open your emails more often. Indeed, 72% of consumers only interact with personalized content. When a message lacks personalization, recipients are more likely to mark it as spam, delete it, or even unsubscribe.
2. Artificial intelligence
You already know that personalized emails will be all the rage in 2023, but how is it best accomplished? Artificial intelligence enables further tailoring of your messages, making them relevant by gathering and processing data about your audience and optimizing the email production process.
3 Interactivity and AMP in emails
One can boost email click-through rates by 200% by adding interactive elements, so it’s no surprise that this trend shows no signs of slowing down. We recommend you enrich your emails with interactive content, such as CSS animated buttons, star ratings, embedded questionnaires, image carousels, accordions, and videos to make subscribers look forward to your messages. These elements render well in the most popular email clients.
4. Responsive email design
Before you send out an email or even start designing it, consider the 41% of subscribers who will open it on mobile devices. Keeping your email design responsive is necessary to deliver a flawless mobile experience.
Responsive email design is a timeless trend that has already become a must-have for any campaign. It enables you to make longer newsletters appear well-structured and readable on smartphones and tablets by hiding some email elements and presenting appropriate alignments and font styles and sizes.
Managing email marketing is not an easy task, especially when you’ve got several email strategies ongoing at the same time.Undeniably, email marketing is of great value.
This leaves you with lots of moving parts to consider and manage and numerous stakeholders to please.
Moreover, with this, your chances of accidentally sending multiple emails to the same person in one day also increase.
This tool will help you to follow up with your customers easily and send your subscribers the right email at the right time, depending upon how they’re interacting with your site.
Know your target audienceNext, you need to focus on creating your email subscribers list, and to make this list you need to know your target audience first.As someone who has just got onto this, your target audience will be the ideal customers you want to entice to your product/service via your marketing efforts.To find your target audience, you need to find answers to these questions:Your best customers currentlyThe qualities they all have in commonProblems they are experiencing that made them search for a solution (like your product or service)The reason why they bought your product/serviceWhat are you providing to your customers that your competitors aren’t?With these, you can prepare your target audience demographics.3.
But for the starters, you can begin with one and then change it with time or segments in your email list.
