YesPath Customers Can Now Run Media Programs that Adapt to Each Account

NEW YORK, NY and SAN FRANCISCO, CA– Marketwired – Jun 15, 2016 – Madison Logic, one of the world s fastest growing companies dedicated to solving the digital needs of B2B marketers, is partnering with YesPath, an account based marketing ABM platform for adaptive campaigns, to extend the reach of account based marketing programs.

The YesPath team has developed an innovative approach to account based marketing, said Madison Logic Co-Founder and SVP Audience Development Vin Turk.

By focusing media spend on the right accounts, at the right time in their path to purchase, customers will see greater ROI on their demand generation programs, with more conversions and shorter sales cycles.

YesPath CEO Jason Garoutte added, We re happy to bring this joint capability to our customers.

Madison Logic and YesPath are powering the account-centric journeys that marketers want to deliver.

Madison Logic is a global company based in New York City.

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