Caption: The "Rolls-Royce Vision Next 100" is a wild-eyed concept aimed at the 22nd century oligarch.

Rolls Royce

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Rolls-Royce s new concept is here and it s….

Dubbed the Rolls-Royce VISION NEXT 100, a name we will not use again, the wild-eyed concept imagines—and satisfies—the self-glorifying demands of the 22nd century oligarch.

To announce the car, the BMW-owned luxury automaker wrote up a Proustian press release that s light on practical details it drives itself, somehow; it s zero-emissions, somehow but heavy on Rolls-Royciness.

Really, the best way to understand what the Brits are going for here is to focus on how they describe the car.

So for your edification, here s a not-quite exhaustive list of all the adjectives Rolls-Royce uses to describe the concept car and its many opulent features:

Effortless

Autonomous

Spacious

Beautiful

Revolutionary

Authentic

No-compromise

Coachbuilt

Personalized

Zero-emissions

Bespoke

Exquisite

Helpful

Discreet

Vigilant

Powerful

Advanced

Precious

Contemporary

Natural

Sensual

Luxurious

Regal

Opulent

Futuristic

Artful

Sensual

Graceful

Expressive

Dramatic

Bold

Smooth-bottomed

Unruffled

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