There are dozens of Chinese brands in the smartphone market, but most of them don't even make it to the headlines.
LeEco, which formerly went by the name LeTV, is a relatively young company, having been founded around 2004.
Of course, those happen to still be the most lucrative markets, particularly in the US, but are also two of the hardest to break into.
The video streaming market, on the other hand, is a very competitive, aggressive, almost vicious one.
It is in talks for broadcasting rights, but that's not always a sure deal.
If LeEco does manage to prevail, it will be one of the very few Chinese smartphone makers to formally set up shop in the US, beating even bigger players like Xiaomi, Meizu, and OPPO.