WordPress is one of the most versatile and adaptable platforms that offers a range of features and functions that make it suitable for both individuals and brands to create their online brand presence.
It started-out as a basic blogging platform nearly two decades ago and since then it has become a powerful content management system powering nearly 50% of all websites in the world.
WordPress CMS platform features better technology integration, mobile support and user experience which is also supported by a passionate community of contributors who constantly develop new features and tools that increase its capabilities.
Today, in this blog I am going to list out the latest trends in WordPress design and development which you can implement to increase your brand awareness and sales.
Here are the Top 8 WordPress Trends to Follow in 2023
- Video Backgrounds
- Parallax Scrolling
- Augmented Reality
- Dark Mode UI
- Minimalistic Themes
- Voice Search Integration
- Chatbot Integration
- Multilingual Support
Video Backgrounds
Video background is one of the latest trends in WordPress web development which includes using a short video as the background of the web page. It can be achieved by custom developing your WordPress website, installing a pre-developed theme or installing a plugin to this particular effect on your WordPress website.
Why is video background a trend?
- Video backgrounds provide a stunning and engaging experience for users
- It retains user attention which encourages users to spend more time on the website
- Create an immersive user experience which converts more visitors to customers
- Video backgrounds deliver more meaningful messages that text and still-images
- Video backgrounds are responsive which can fit to any screen size delivering a consistent user experience across all devices
- With the availability of plugins it is now easier than ever to implement video background to WordPress site.
Parallax Scrolling
Parallax scrolling is a WordPress development technique that provides a depth to the movement of the browsing experience. Here the background of the web page moves at a different speed than the foreground content which creates a visually engaging experience for the users.
Why parallax scrolling is in trend?
- Parallax scrolling creates a visually stunning and engaging experience for users.
- It encourages more engagement from users.
- It increases user engagement and encourages users to stay longer on the website
- Parallax scrolling is responsive and can be implemented using plugins and add-ons.
Augmented Reality
Augmented reality is quickly taking shape to be the next big thing after AI. Companies like Meta and Google are already paving the way for the new companies to emerge in this market. Augmented reality is typically employed by ecommerce stores to provide a more immersive and physical store-like experience to online shoppers.
Read more on WordPress Design and Development Trends of 2023
WordPress is a free and open-source content management system written in PHP and it is paired with MySQL and Maria DB database.
WordPress is the simplest and most popular way to create a website.
WordPress website is a website that uses WordPress as its Content Management System (CMS).
WordPress potents both the backend and frontend of the website.
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