Content in a curated Hashtag Site.

At launch, CEO and founder Winder Hughes told me, publishing partners include Bonnier Publishing and Outside TV, plus others whose names he couldn t yet mention.

The company reports there have been about 30,000 downloads of the Hi-Fi app during the nine-month beta period, and there are currently about 2,000 active users.

The platform doesn t learn your content preferences, but content that is rated highly through user feedback surfaces higher in the feed.

At least at first, Hi-Fi staff are moderating the feed for issues like obscenity, but Hughes said they might eventually utilize tech solutions for that task.

The Marketplace contains built-in content creation tools for posting text, adding links to web sites, shooting and capturing video, creating gif animation, and live video streaming.

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