6 Workflow Automation Ideas for eCommerce Marketplace

Globally, the COVID-19 pandemic strengthened the notion of digitalization for any web development company in Sri Lanka. In order to draw in more customers and increase their sales, many conventional offline retailers began investing in expanding their operations online to workflow automation companies. However, opening an online business alone is insufficient. To make its eCommerce operations more efficient, a company must handle a variety of duties. This necessitates expanding the workforce and maintaining a steady cash flow. However, not all businesses possess the necessary investment capital. At that point, automated workflows and smart technology take over monotonous eCommerce processes.

For instance, any eCommerce company needs to use cutting-edge marketing techniques in web application development to connect with its clients. To eliminate the headaches of manual operations and free up the team to concentrate on other crucial company activities, various automation technologies, such as email marketing software, social media schedulers, or an integrated eCommerce marketplace solution, can be used. It might take a lot of time to manage financial paperwork like tax claims, sales quotes, investments, invoices, and more. To streamline these procedures and save time, businesses should invest in smart accounting software.

This post will explain the many automation strategies that eCommerce marketplaces provide for efficient operations.

Processing and management of orders.

Among other critical duties for eCommerce marketplaces, order processing and management are included. Every firm receives a large number of orders from several channels, including websites, social media, and other sales channels. Therefore, having a centralised platform to manage these orders is crucial to giving clients a positive experience. Businesses may manage and complete orders quickly by relying on customizable marketplace platforms.

The eCommerce marketplaces use automation to efficiently complete difficult but routine operations. On a central dashboard, sellers can easily manage their orders and get instant notifications whenever a new order is placed. Furthermore, based on inventory and the delivery address of the consumer, the intelligent marketplace solution directs the order to the optimum fulfilment location. Automated processing checks, completes, and alerts clients of the status of their orders as they are placed. This will facilitate a decrease in human error and hasten the shipping of orders.

Inventory Control.

eCommerce sellers may organise and monitor stock and supplies in real-time with the use of automated inventory management. Automated inventory control and other capabilities are provided by eCommerce platforms to assist merchants in streamlining their entire inventory management process.

• Duties related to multichannel inventory - As they make new sales, send out product exchanges, or handle product returns, keep an eye on the inventory levels throughout all sales channels. Show the product's inventory level to customers automatically on the product details page to influence their purchases.
• Stock reordering - Create a procedure to alert the seller whenever a product's value in the inventory database falls below a certain threshold. Additionally, sellers can set up the system so that it releases purchase orders on their behalf for items that are running low on supply.

Shipping Tags and Bills

It might be difficult and time-consuming to manually create invoices and shipping labels or to use outside tools. Errors in customer or shipment information may occur while copying and pasting customer information from one system to another. Therefore, sellers search for an eCommerce marketplace that provides automated solutions to generate shipping labels and invoices quickly.

At the time of packing, the programme for intuitive labelling in the market creates invoices and shipping labels concurrently. By automatically pulling customer and billing information from the order details, it expedites the packaging process. This guarantees that the appropriate invoices and labels are applied to the parcels.

In the system, sellers can set up intelligent criteria that, based on the contents of the shipments, choose the appropriate shipping carrier. For instance, a customer who wants things delivered quickly has already paid a small premium for the delivery. Before printing the labels, the system recognises the shipping partner and automatically assigns them to the order based on the order details. Additionally, without any manual intervention, the system sends the clients' relevant emails with the order invoices and shipping tracking information.

Advertisement Space.

Numerous eCommerce websites are home to hundreds of sellers who provide comparable goods, creating fierce competition for shoppers' attention. The best opportunities for sellers who want to raise their visibility and enhance sales are provided by digital advertising or promotional ads on these websites.

The eCommerce marketplaces may make use of their powerful automation engines to give sellers the freedom to scale and optimise their ad campaigns and reach a wider audience. You can offer customers an automated solution to manage the bidding, change the ad content, and more when setting up sponsored ads on the marketplace. For a better return on ad spend, sellers can also set up certain automation procedures to optimise the bidding prices.

Create Reports.

For an eCommerce business to succeed, tracking revenue and team performance is crucial. Marketplaces need to consider all aspects of the eCommerce business, including sales, inventory, vendors, buyers, and more, before making decisions.

Reports assist eCommerce marketplaces in determining the possibilities of shop data for expanding their businesses. In-depth analyses of client information, buying patterns, and other factors are performed by the reporting tools offered by eCommerce marketplace management systems to produce logical sales reports in graphical or tabular representations.

eCommerce marketplaces can modernise and streamline business operations by adopting workflow automation. As a result, there will be fewer human errors, fewer process bottlenecks, and more potential for corporate expansion. Scale your business today by automating your eCommerce marketplace's procedures.