Twitter is making another play for more video views.The San Francisco tech firm said Tuesday that it s expanding videos tweeted on the site from 30 seconds to 140 seconds.

Select publishers will be able to post videos up to 10 minutes long.

Video is becoming increasingly central to the real-time conversations happening on Twitter, wrote Jeremy Rishel, the company s head of product development for creators in a blog post.Since early 2016, videos tweeted on the site have jumped by more than 50 percent, he wrote.

While Twitter has also been making a push into live video, it s competing with other social media sites such as Facebook, Snapchat and YouTube for ad dollars where billions of videos are viewed daily.Twitter-owned Vine, which is known for its 6-second videos, is also experimenting with longer videos and ways for people who produce these videos to make money.

A watch more button in the lower right hand corner of Vine videos will allow people to view 140-second videos.Twitter is also introducing a new mobile app called Engage that provides real-time data to help people track how their videos, images, tweets and other content are performing on the site.Photo by LEON NEAL/AFP/Getty ImagesTags: facebook, instagram, Jack Dorsey, Snapchat, twitter, video

The text above is a summary, you can read full article here.