Are you using social media for your local business? If not, you are missing a golden chance to engage with your target audience and reach more potential customers.
Do you know? 74% of customers rely on social media when buying online. Facebook is indeed the biggest social media platform. Still, it is not guaranteed that your target audience will surely hang out there since there are multiple major social media platforms where you can gain traffic for your local business and increase sales.
Before getting into the world of social media, let’s dive into why local businesses should invest their time and money in Social Media Marketing.
Why Local Businesses Should Do Social Media Marketing
If you want to build a relationship with your customers, connect with them through social media and your chances of retaining them will increase.
However, ignoring social media marketing in your local business’s marketing plan not only costs you to lose new potential customers but also holds you back from retaining your existing customers.
In addition, keep in mind that your competitors are out there waiting for an opportunity to grab your customers.
Let’s take a step towards the reasons why small businesses are likely to get more success on social media than big organizations:
Build a Community:
Many local businesses prefer to be involved in communities, which leads to a connection with their customers. When using social media, small businesses are more focused on responding to their customers than large companies.
So, if you run a local business and don’t have a community, you are surely missing out on establishing your business as a strong brand with enough low-cost effort.
Local Advertising:
Social media channels were created not only for their users but also for advertisers. With advertising on Social Media, you can target your existing customers and update them with new products, promotions, or sales.
Location is one of the many specified demographic factors you can target in your ads. Moreover, if you directly target your ads on the people based on demographic, you’ll achieve the highest potential customers with the lowest costs.
Personalization:
Local businesses are all about personalization, and after the pandemic, over half of the consumers want to shop from a local business.
Moreover, giant companies may lack the touch of personalization when responding to their customers. In comparison, local companies can write an authentic response directly addressing the customer’s situation.
Promotions of new products and services:
Although circulating news about your new services/products through traditional local channels still has value, spreading the word via social media can significantly grow your campaign.
Through social advertising and communities, you have several options to show what you’ve got. Moreover, if you provide shareable content, your customers can spread the news for you.
Want to Reach More Customers on Social Media?
Social Media Marketing can be a cost-effective way to create greater visibility for your local business and it can help you build your business image online on different platforms.
Contact us at Digitrix Media to find out how we can help in growing your local business digitally!
